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Comedians Silence the Bad News in Melbourne International Comedy Festival Spot

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Campaign from Gen C light-heartedly shines a light on the need for a bit of comedy in a world of constant bad news

Comedians Silence the Bad News in Melbourne International Comedy Festival Spot

To launch its 2021 event, Melbourne International Comedy Festival have teamed up with creative content studio Gen C to deliver a TV and social campaign featuring comedians Ben Russell, Lucy Fox, Frank Woodley, Andy Saunders, Claire Hooper, Dave Hughes and Nazeem Hussain.

We are all suffering from negative news fatigue and the campaign light-heartedly shines a light on the need for a bit of comedy in a world of constant bad news.

Gen C and Melbourne International Comedy Festival have a longstanding relationship bringing us quick witted and quirky content to celebrate the biggest and best comedy festival in Australia since 2015. 

Alongside thousands of events across the arts and culture sector, in the face of an escalating COVID-19 pandemic, the 2020 Festival was cancelled just 13 days before opening night.

“We’re obviously thrilled that the Melbourne International Comedy Festival can return in 2021 and are very proud to be bringing some joy back to a city that well and truly needs a laugh! This campaign perfectly represents how much Melbourne, and beyond, are ready for some much-needed laughs,” said Damien Hodgkinson, executive director for Melbourne International Comedy Festival.

“After 2020, it's so nice to see Melbourne International Comedy Festival come back to life in Melbourne, it's the comedic break we all need after so much of last year was spent in lockdown. So our approach was simple, we wanted to remind the nation to take a break from the negative news cycle and enjoy some comedy,” said Jack White, managing director of Gen C. 

“We love working with the Festival and anytime we do it's a real passion project. The Festival is such an integral part of the Melbourne events calendar and we are so thankful to be an ongoing partner,” White added.

The campaign has launched across TV and social media and will run throughout the Melbourne International Comedy Festival, until 18 April 2021.

For tickets and more info on the full Festival’s program head to comedyfestival.com.au.

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Brand: Melbourne International Comedy Festival

Festival Director / CEO: Susan Provan AO

Executive Director: Damien Hodgkinson

Deputy Festival Director: Claire Hammond

Marketing & Partnership Director: Denise Damianos

Social Media & Digital Content Coordinator: Nick Robertson

Artist Casting: Claire Hammond

Creative and Production: Gen C Group

Managing Director: Jack White

Operations Director: Nicholas Cox

Client Director: Britt Lippett

Creative Director: Jarrod Lowe

Art Director/ Design: Alex Crampton

Senior Producer: Stephanie Leddin

Producer: Alexandra George

Account Director: Stephanie Caldwell

Director: Julian Lucas

1st AD: Giordi Caputo

DOP: Max Walter

1st AC: Lucas Brown

Art Director & Wardrobe: Sophie Hayward

Art Assist.: Rennie Watson

Gaffer/ Grip: James Thompson

Best Person: Lawrence McCrabb

H&MU: Lou Griffin

Sound Operator: Jake Archer

BTS Photographer: Liam Cockshell

Production Runner: Max Speer


Comedians: Ben Russell, Lucy Fox, Frank Woodley, Andy Saunders , Claire Hooper, Dave Hughes, Nazeem Hussain

Post-Production: Gen C Group

Offline Editor: Chris Axiaq

Online Editor: Tom Mannion

Senior Producer: Steph Leddin

Producer: Alexandra George

Sound Design & Mixing: Bang Bang Studios

Colourist: Julien Chichignoud

Genres: Comedy

Categories: Events, Sports and Leisure

Gen C Group, Tue, 30 Mar 2021 09:36:00 GMT