Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Comedian Ricky Gervais Returns for Optus in Emotive's Latest Content Campaign

Creative 0 Add to collection

Continuing the hilarious anti-advert series that features Ricky questioning his artistic integrity

Comedian Ricky Gervais Returns for Optus in Emotive's Latest Content Campaign

Following the success of the first Ricky Gervais campaign, Optus today released a TVC and a series of digital video content pieces that see the return of Ricky Gervais.

The content will be distributed via TV, OOH, retail and a digital amplification strategy that includes Optus owned assets, social media, influencers and publisher syndication.

Corin Dimopoulos, head of brand and communications, Optus, said, “We took a risk releasing the initial Ricky video earlier this year and it paid off. Ricky clearly resonates with consumers who want a more authentic take on traditional advertising and we’re excited to continue to produce engaging and entertaining content.”


The campaign was created by content marketing business Emotive.

Charlie Leahy, ECD, Emotive said, “Our approach to content creation always starts with the audience. The first Ricky piece released earlier this year delivered over eight million streams with record sharing levels. The audience enjoyed it and wanted more. This follow up once again allows Ricky to take control of the scripts and deliver it with his globally renowned comedy style. It was a privilege to work in a true collaboration with Ricky and the team at Optus on this content campaign.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Phones, Consumer Electronics

lbbonline.com, Fri, 25 Sep 2015 01:19:53 GMT