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Comedian Hasan Minhaj has 'Nomo Fomo' in Samsung's Galaxy Z Fold3's Style Showcase

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Samsung and Verizon launch the first co-branded campaign in the US with Ogilvy New York

Comedian Hasan Minhaj has 'Nomo Fomo' in Samsung's Galaxy Z Fold3's Style Showcase

FOMO is real and back in full force. In their first joint campaign in the US, Verizon and Samsung have partnered with comedian Hasan Minhaj to showcase all the unique benefits of using Samsung’s pioneering Galaxy Z Fold3 on Verizon’s 5G Ultra Wideband Network. From downloading a movie in seconds and writing a movie with the S Pen at the same time to gaming on the expansive 7.6” screen on-the-go while messaging friends at the same time, Galaxy Z Fold3 is a multi-tasking powerhouse to keep you from missing out.  ‘NOMO FOMO’ was created with Ogilvy New York. 

Hasan opens saying: “Now with the Samsung Galaxy Z Fold3 on Verizon 5G Ultra Wideband, there’s no more fear of missing out. Or as I like to say,” with the crowd responding: “NOMO FOMO.” He continues by walking through a range of scenarios from the stage of a stand-up show to a movie set to a wedding: “Download a movie in seconds, while acting in a movie! While also writing a movie. Game on the go on the fastest 5G in the world.” Hasan’s real mom wants to abolish FOMO too, as she makes her first on-screen appearance with her son via a HD video call in the 60 second spot. 

“The new Samsung Foldables will change how we use phones forever. Put them on the fastest 5G in the world and you’ll have no more fear of missing out ever again. Or as Hasan Minhaj likes to say NOMO FOMO,” Michael Raso, executive creative director at Ogilvy, said. “Hasan has so much going on in his world that he represented this notion of wanting to do more from wherever, perfectly. It was a great fit.”

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VP, Head of Mobile Marketing: Janet Chison Lee

Sr. Director, Mobile Marketing: Joo-Mee Song

Director, Mobile Marketing: Michael Somers


SVP, Chief Creative Officer: Andrew McKechnie

Executive Director, Creative Marketing: Ricardo Xavier Aspiazu

Sr. Manager, Creative Marketing: James Hogan

Manager, Creative Marketing : Natalie Connelly

Sr. Manager, Integrated Marketing: Sean Turner

Manager, Integrated Marketing: Ean Shearer


Creative Agency: Ogilvy

President, NY: Carina De Blois

Chief Creative Officers: Marcos Kotlhar and Danilo Boer

Executive Creative Director: Michael Raso

Creative Director, Copywriter: Adam Reeves

Creative Directors, Art Directors: Craig Smith and Shannon Gibney

Executive Group Director: Olivier Sentucq

Account Supervisor: Abigail Solano

Project Manager: Juliana Leandra

Global Consulting Principal, Strategy: Sami Salmenkivi

Global Consulting Director, Strategy: Lynette Wong

Sr. Strategist, Social: Jim Rech

Director of Production: Eric Soloway

Executive Producer: Deepa Joshi

Director of Music: Michael Freeman

Director of Business Affairs: Samantha Norvin

Business Manager: Deb Steeg

Production Company: Gifted Youth

Executive Producer: Josh Morse

Director: Jake Szymanski

Producer: Jose Barrios

Director of Photography: Martin Ahlgren

Production - Edit

Production Company (Edit): Final Cut

Editor: Crispin Struthers

Assistant Editor: Matt Carter

Vault Manager: Steven Brickhouse

After Effects Artist: John Haley

Executive Producer: Sarah Roebuck

Producer: Jamie Nagler

Production - CG/Finishing

Production Company (CG/Finishing): MPC

Creative Director, VFX Supervisor: Tom McCullough

Sr. Executive Producer: Camila De Biaggi

Sr. VFX Producer: Colleen Valentino

Production - Music

Production Company (Music): JSM Music

CCO/CEO/Co-Composer: Joel Simon

VP, Executive Producer: Jeff Fiorello

Producers: Norm Felker, Andrew Manning, Sharon Cha

Co-Composer: Rebecca Riter

Production - Audio

Production Company (Audio): Wave Studios

Sound Mixer: Ed Downham

Genres: People, Storytelling, Comedy, Dialogue

Categories: Consumer Electronics, Mobile Devices

Ogilvy North America, Tue, 31 Aug 2021 11:10:58 GMT