Mon, 10 Feb 2020 09:06:06 GMT
Today, Uber Eats launches its first large-scale, integrated brand campaign in the UK: Bring It. Created by Mother London and directed by Stacy Wall from Rogue, it stars Guz Khan as a courier who brings you food along with a dose of positivity. Launching with an all-channel TV roadblock, subsequently appearing across TV, OOH, social media and digital.
Stepping on from the light-hearted humour established through its Love Island partnership, Uber Eats’ campaign celebrates the people who see modern life as an exciting opportunity to bring their A game.
Guz Khan, the comedian of Man Like Mobeen fame, plays a charismatic and energetic courier. His mantra, Bring It, is brought to life as we follow him on several pickups and deliveries. He delivers tasty food whilst imparting wisdom - letting it be known that the customers are bringing it too. Whether working hard or conquering new worlds; everyone is bringing it in some way. And Guz makes sure they know it.
The OOH and digital complements this humorous approach, with pun-tastic ways to bring the food and people’s ability to Bring It - highlighting the range of restaurant partners available on Uber Eats.view more - Creative
Client: Uber Eats
Campaign: Bring It
Creative: Mother London
Strategy: Mother London
Production company: Rogue
Director: Stacy Wall
Editing: Ellie Johnson at Ten Three
Music: Kabaluere by Antonio Carlos & Jocafi
Music Supervision: Theodore
Sound: Sam Robson at 750mph
Post: Black Kite
VFX: Black Kite
Stills Photographer: Marcus Nilsson
Categories: Food, Food Delivery ServicesMother, Mon, 10 Feb 2020 09:06:06 GMT