Combs Enterprises, built and cultivated by music legend and mogul Sean “Diddy” Combs, has announced today that it has appointed Droga5 as its global creative agency of record across several brand units, kicking off with U.S. work from Droga5 London for its luxury tequila brand DeLeón. As the lead agency, the Droga5 team is responsible for creative and strategy connected across the entire brand experience. Droga5’s appointment by Combs Enterprises comes as the brand seeks to further its growth ambitions and disrupt entertainment, luxury and lifestyle categories.
“At Combs Enterprises, we have clear ambitions to expand our entertainment, wine and spirits and lifestyle brands with reinvigorated focus on key products and initiatives,” said Ingrid Best, vice president, global marketing spirits at Combs Enterprises. “By partnering with a creative and cultural force like Droga5 and tapping into the top-notch creativity and strategic thinking from its teams in New York and London, we will no doubt bring an energy to the market and culture at large that only we can bring together. We look forward to unveiling our category shaking work next year.”
“We are thrilled to be working with Sean Combs and the entire team at Combs Enterprises,” added David Kolbusz, chief creative officer at Droga5 London. “We want to start by turning the world’s best tequila into a legacy brand. By harnessing the power of creativity and connecting it across the Combs Enterprises brands we can give customers the experience they expect, demand and deserve. Let’s go.”
The first work from Droga5 London for DeLeón is expected to debut in 2021.