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Columbia Sportswear Keeps Celebs Comfortably Uncomfortable in Scenic Film Series

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Portland-based agency North head to Alaska, Mexico, the Scottish Highlands and more

Columbia Sportswear Keeps Celebs Comfortably Uncomfortable in Scenic Film Series
Columbia Sportswear and agency North have launched a series of branded videos that puts influencers into uncomfortable situations outdoors—a TV star scaling a glacier, a singer fishing in Baja, a comedian trekking through the Highlands for a whiskey tasting. 

'Date Night' is the latest film created by Columbia Sportswear and North, featuring Actor Justin Hartley and his wife looking for a break from their hectic schedules and ending up on a desolate Alaskan glacier for an off-the-grid camping trip. In 'Orca Songs', singer and songwriter Kesha kayaks in the San Juan Islands, paddling among her favorite animals: orca whales. 'The Highland Way', features comedian and YouTube personality Mamrie Hart hiking the West Highland Way with a rugged Scottish adventurer Aldo Kane—perhaps only because there’s a scotch distillery at the end. 'The Bucket List FKT'  follows ultra-runner Joe McConaughy across seventy miles of wild terrain in Ireland. And 'This One’s for My Crew' helps country music artist (and Columbia fan) Luke Combs surprise his crew with a spontaneous fishing trip to Los Barriles, Mexico off the Baja Peninsula.





“Columbia is a brand that encourages people to spend more time in the outdoors,” says Mark Ray, chief creative officer at the Portland, Oregon­ based North. “So we took celebrities and influencers out of their comfort zone and kept them comfortable outside.”



The films were produced and edited by North, with CCO Ray directing most of them and 'The Bucket List FKT' directed by North creative director Ashod Simonian. The series kept North and Columbia on the road for almost a month, in Mexico, Scotland, Ireland, Alaska and the San Juan Islands. They shared the same occasionally rough surroundings with their subjects, including staying in yurts in Alaska.






Credits


Client - Columbia Sportswear
President - Joseph Boyle
Vice President, Global Brand Marketing - Ethan Pochman
Global Brand Director - Gian Colombo
Global Brand Stories - Elizabeth Mackay
Senior Manager, Public Relations - Andy Nordhoff
Entertainment Marketing Manager - Doug Williams
Global Creative Director - Dan Richards

Agency - North
Chief Creative Officer - Mark Ray
Creative Director - Ashod Simonian
Executive Producer - Steve Rauner
Senior Producer - Bill Ballard
Account Director -  Alex Gatewood
Brand Strategy Director - Jordan Delapoer

Bucket List F.K.T
Director - Ashod Simonian
Editor - Heidi Zimmerman

The Highland Way
Director - Mark Ray
Editors - Mark Ray, Ben Mercer

Orca Songs
Directors - Mark Ray, Lagan Sebert (Magic Seed Productions)
Editor - Kelly Lyon

Date Night
Director - Mark Ray
Editor - Kelly Lyon
view more - Creative
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Genres: Documentary, People, Action, Scenic

Categories: Clothing and Fashion, Sportswear

North, Tue, 04 Dec 2018 14:30:38 GMT