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Columbia Sportswear and a Harmonica-Playing Bear Offer Ways to Warm Smarter This Winter

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Four amusing spots from 215 McCann look to combine iconic elements of the brand to celebrate its 10 year anniversary of Omni-Heat technology

Columbia Sportswear and a Harmonica-Playing Bear Offer Ways to Warm Smarter This Winter
Columbia Sportswear has always been known to take both innovation and their tough spirit very seriously, and this is seen in every piece of gear they sell stamped with the Tested Tough seal of approval created by the late founder Gert Boyle. But they’ve also been known for using humour to tell the story of their tough gear. So, at the 10 year anniversary of Columbia’s Omni-Heat technology, a new campaign looks to combine all those iconic elements of the brand – innovation and toughness with a wink, to prove with Columbia’s Omni-Heat technology is truly is the smarter way to stay warm this season.

The campaign features four videos that set out to answer the burning question - how warm does Omni-Heat really feel? Well, the answer is different for everyone. Each person has their own unique way to seek warmth. Some feel it in a hot cup of coffee, others cozy up to a campfire with some unexpected critters and some truly adventurous types will eat ghost peppers and dare to add hot sauce. Omni-Heat feels like all of the above, sealed into every Omni-heat dot.

With the wide range of cold weather products that Columbia Sportswear offers, these relatable yet unexpected videos capture the brand and consumer personality. Tough products for tough people who brave the elements. With the added assurance that they’ve got the right amount of warmth for anything nature and the furry critters that live in it throw their way.

The campaign from 215 McCann for Columbia Sportswear will run 1st October through 24th December on streaming, social and online video. 'Bear Campfire' will run across broadcast 22nd November to 19th December.

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Client: Columbia Sportswear


Agency: 215 McCann

Chief Creative Officer: Scott Duchon

Sr. Designer: Andre Cabral

Copywriter: Amber Jolley

Art Director: Michael Arroyo

Director of Integrated Production: Mandi Holdorf

Producer: Christina Chin

Director of Business Affairs: Mary Beth Barney

Group Account Director: Nicole Spinelli

Account Supervisor: Anna Raynor

Director of Strategy: Brian Wakabayashi

Senior Strategist: Beth Windheuser


Production Company: The Mill

Director: Andrew Proctor

DP: John Houtman

Head of Content: Ian Bearce

Executive Producer: Elizabeth Newman

Producer: Sam Khazaeni

Production Designer: Scott Moulton

Props/Puppeteering: Tom Martin


Post-Production Company: The Mill

Producer: Anita Emor

Production Coordinator: Jackie Araujo

Shoot Supervisor, 2D Lead: Adam Lambert

Editor: Joshua Sneider

Art Directors: Justin Demetrician, Tim Devlin

2D Artist: Abby Riegal

Matte Painting: Andy Wheater

Motion Graphics: Greg Park, Taehoon Park, Blake Fawley, Anastasia Skrebneva, Greg Rubner, Cisco Torres

Colourist: Matt Osborne, Logan Highlen

Colour Producer: Blake Rice


Music Production: Emoto Music

Composer: Paul Bessenbacher

Executive Music Producer: Paul Schultz

Sound Design + Mix: 740 Sound

Mixer: Chris Pinkston

Sound Designer(s): Chris Pinkston, Rob Marshall

Executive Producer: Scott Ganary

Producer: Jeff Martin

Genres: Comedy, Fashion & Beauty, Scenic

Categories: Clothing and Fashion, Sportswear

215 McCann, Tue, 10 Nov 2020 12:40:16 GMT