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Colourfully Clad Bikers Roll Into Town for New Carphone Warehouse Spot
05/12/2014
Advertising Agency
London, UK
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Editors' Choice: CHi&Partners go hell for leather with new spot directed by Hobby Film's Magnus Renfors

Today Carphone Warehouse unveiled its latest Christmas campaign, #ColourInvasion, with a quirky film that celebrates the huge number of colour exclusives available in its stores this Christmas.

The campaign, created by CHI&Partners, uses an obviously gloomy seaside town as the backdrop for the action.  Dark is turned to bright as an authentic biker pack dressed in a rainbow of leathers descends on the town and causes a stir.

The campaign will be launched across Carphone Warehouse’s YouTube, Facebook and Twitter channels, as well as its online content hub The Lowdown.

Julian Diment, Customer and Marketing Director at Carphone Warehouse said: “Giving our customers a unique choice of over 20 colour exclusives this Christmas also gave us an opportunity to do something unique with our communications. We're excited that our colourful bikers will bring some fun and entertainment across our digital platforms over Christmas."


Rob Webster and Alexei Berwitz, Creative Directors at CHI&Partners, said: “The work is an epic, vibrant, dollop of colour hitting Britain’s shores with impact. Here, the team have created a campaign which is as joyously simple as the brief that inspired it.” 

Underpinned by the #ColourInvasion, Carphone Warehouse will also be running a competition on its social channels from the 4th December*, giving customers the chance to win an exclusive colour handset every day for two weeks. All entrants also go into a prize draw to win the unusual present of a Harley Davidson 883 Matte Black Roadster. What else would you want for Christmas?!

The range available this Christmas includes the Samsung Galaxy Note 4 in gold, the HTC M8 blue and pink and the Samsung Galaxy Alpha in blue and gold.

Credits
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Work from The&Partnership
Cubehead
03/09/2012
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Million Miles
04/09/2012
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