With many celebratory events going digital, RPA wanted to bring the joy of Pride into people’s homes. The ad agency partnered with top-tier production companies to create a collection of custom colourful, bright and cheeky Zoom backgrounds
anyone can use.
Adina Sales, managing director at Psyop+Blacklist, says of the idea: “We are all looking for ways to help each other forward and support our community. We welcomed the opportunity to spark joy and celebrate the triumphs of those who have fought for equality, love, self-acceptance and pride.”
Jo Arghiris, managing director at Scholar, voiced support: “In this time of Covid-19, when communities and families cannot physically be together in ways we are used to, virtual gatherings have taken on a whole new significance. When RPA told us about their ‘Find Your Joy’ initiative, we were delighted to contribute. We hope our artwork brings everyone a sense of happiness and also helps people to feel connected; celebrating in style all month long!”
The LGBTQ+ community has always found ways to see the rainbows through the storm clouds, and while we can’t celebrate Pride out on the streets, it can be shown off in a new virtual format.
The creation of the Pride Zoom backgrounds is part of RPA Represent
, an internal program that promotes creating a diverse and inclusive work culture.
Ad agency: RPA
Producer: Isadora Chesler
Creative director: Paul Fung
Digital Strategist: Tyler Sweeney
Animation companies: Digital Domain, Golden Wolf, House Special, Igor & Valentine, Laundry, Le Cube, Psyop, Saiman Chow, Scholar, State and Tendril