Ever wondered what KFC with a twist would look like? How about the Colonel with a twist? What about lunch with a twist? KFC’s new campaign to launch their new Twister Wraps gives us the answers. In the campaign, the Colonel poetically shares opinions on why you should twist up your lunch and get something “you’ll actually want to eat”.
Appearing across TV, in restaurant, coupons and online, the campaign is both bold and unapologetic about its views on lunch. With the Colonel unafraid to air thoughts on the situation, doubling down on what can be wrong with lunch, especially the all too familiar sandwich... or as the Colonel calls it “the ‘wich” - combining blandness and dullness between two slices of uninspiring bread.
Shot in a rap music video-style, the TV has KFC’s badass Colonel preaching from a raised position, with a trusty walking stick and high throne-like chair. Oozing confidence whilst delivering a poem-style narrative to showcase the Twister Wrap’s winning features, a catchy monologue which is the stylistic love child of a boxing announcer and political manifesto. In social media, KFC’s audience will be teased about the new Twister Wrap’s imminent arrival, before revealing all of its Finger Lickin’ goodness.