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Colonel Sanders Has Never Looked So Crisp in KFC France's Latest Spot

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Havas Paris creates funky spot produced by HRCLS

Colonel Sanders Has Never Looked So Crisp in KFC France's Latest Spot

Havas Paris presents its first campaign for KFC France and unveils a film that takes the crispy food on a journey through time.

The first scenes take us directly to 1952, the year the famous fast-food chain was founded. We are then in the heart of Kentucky, at the side of Colonel Sanders who is busy in his kitchen. With love, expertise and style, he prepares a bucket of tenders that will travel through time to 2021. As crisp as ever, his recipe will please two youngsters in a KFC drive-thru. 

KFC France and Havas Paris have signed a cool and funky first opus directed by Vincent Lobelle. This 45-second film is carried by an original soundtrack named 'Crispy', produced by HRCLS, Havas Paris' integrated production house. The track links the past and the present, and will become the emblem and common thread of the brand's statements throughout the year.

Havas Paris won over KFC France last November. In addition to this first brand film revealed this week in France, the communication plan also includes a poster campaign, product films, and social activations, with a media plan signed by Carat France.

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Credits

Advertiser: KFC

Chief Marketing Officer : Isabelle HERMAN

Head of Advertising & Media : Pierre CAILLEAU

Head of Brand Communication : Guillaume SAEZ

Senior Brand Manager : Géraldine NEVEÜ

Digital & Brand Manager : Camille BEGHIN

Agency: Havas Paris

Creative Director: Christophe COFFRE

Art Director: Jordan MOLINA

Copy-writter: Ludovic MIÈGE

Print and digital Art Directors: Didier RICHARTH, Jean-Yves DEL VOLGO, Robin DE HARO

Strategic planners: Romain ROUX, Samia GAUVARD

Account managers: Patrick LECERF, Caroline SU, Aymeric VALADAS, Claire BOUVET

Production: Carine PETIT, Géraldine TISSERANT

Head of Social Media: Ludovic CHEVALLIER

Social media Creative Director: Leah MORSE

Social media art director: Juanita ARENAS PEDRAZA

Social media copy-writter: Nathan GRÉGOIR

Community manager: Pierre LE DAMANY

‘CRISPY’ FILM PRODUCTION: ICONOCLAST

TV Producer: Benjamin BESNAINOU

Realization: Vincent LOBELLE

Producer: Jean DUHAMEL

VFX: Poster

Post-production manager: Cyril BOURDESOULLE

Post-production: Poster

Sound Post-production: HRCLS

Sound Post-production: Ivan Jovanovic

Sound producer: Alexis VENOT

Music composition: HRCLS

Culinary stylist: Valery DROUET


PRODUCTS’ FILMS and PRINTS PRODUCTION

TV Producer : Ingrid VASSEUR

Art buying: Sylvie GAZAIX

Production: Mad Agency

Realization: Pepe LANSKY

Photographer: Charly DESLANDES

Producer: Jimmy HALFON

VFX: Reepost

Post-prod manager: Antoine DAUBERT

Post-production: Reepost

Sound Post-production: HRCLS

Chief Operator: François STARR

Culinary stylist: Valery DROUET

Genres: Music performance

Categories: Fast food, Retail and Restaurants

Havas France, Tue, 13 Apr 2021 16:37:46 GMT