Mon, 22 Mar 2021 16:45:45 GMT
This World Water Day, ABInBev’s Agua Zalva and MullenLowe SSP3 have launched #ZalvaElPáramo (#SavethePáramo), an initiative that aims to help save the Páramo, an alpine ecosystem in Colombia that provides 70% of the country’s fresh water.
Through an online store, people can ‘buy’ a portion of this special Andean ecosystem for the price of the bottle of water. For each bottle that is purchased, Agua Zalva will protect 1m² of Andean forest through the MiPáramo project. So far, over 23,069,097m² of the area have been protected through the project.
“This online store is an initiative that brings together our purpose of preserving the Andean Forest through a different value proposition, by using technology as a tool to amplify our mission and encouraging Colombians to join us,” stated Juan Alonso Torres, NABs marketing director at ABInBev.
The campaign aims to contribute to the conservation of more than one thousand square meters of Páramo by bringing together one thousand small actions and turning them into one positive and collective impact. For every bottle that is purchased, the project will help provide fencing around the Andean forest, plant native species, and educate the Páramo community about good agricultural practices.
“For us, finding actions and ideas for Agua Zalva that contribute to changing behaviours regarding the way we consume water has turned into an ongoing challenge,” said Diego Muñoz and Juan David Pardo, executive creative directors at MullenLowe SSP3.view more - Creative
CLIENT: AGUA ZALVA
ABInBev Marketing Director: Juan Alonso Torres
Agua Zalva Brand Manager: Mariana Trujillo
AGENCY: MullenLowe SSP3, Bogotá
CEO: Francisco Samper
COO: Camilo Plazas
Executive Creative Directors: Diego Muñoz / Juan David Pardo
Creative Directors: Andrés “Lupas” Celis / Néstor Benjumea
Senior Copywriter: Manuel Espitia
Art Directors: Alejandra Ramirez / Diego López
Motion Designer: Juan Rivadeneira
Director of Business Development: José Manuel Hoyos
Business Partner: Fabiana Manzi
Account executive: Juan Sebastian Fuentes
Digital Director: Jennifer Boshell
Planning Director: Carolina Mejía
Categories: Water, Soft DrinksMullenLowe SSP3, Mon, 22 Mar 2021 16:45:45 GMT