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Colombian Union Acoplasticos Unveils the Truth on Recyclable Materials

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Do it, but do it right campaign from Geometry Colombia confronts commercial, ideological and institutional information on its reliability around sustainability

Colombian Union Acoplasticos Unveils the Truth on Recyclable Materials

"Putting the finger on the sore spot" seems to be the slogan for Geometry Colombia’s latest campaign with Acoplasticos that confronts different positions on the environmental issue and opens the debate on whether commercial, ideological and institutional information is reliable. 

Social networks have created a new consumer profile: ‘Keyboard Activists’, people who express their position, behaviours and habits hoping to gain clicks and followers thanks to it.

The campaign makes a scathing criticism of products and people and seeks to raise awareness about the information we consume and invites us to dig deeper, investigate and not replicate the false information that is published every day.

With a total of seven capsules that touch on different key points in the environmental process, the Cyclonomy channel tells in detail an untold truth about materials such as plastic that have been demonised and condemned without giving them a chance to defend themselves.

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Account Director: Johana Rodriguez

Creative Director: Eduardo Romero

Art director: Diego Mera

CopyWriter: Daniela Cruz

Audiovisual Producer: Juan Mendez

Field Director: Johan Montoya

Account Executive: Gabriela Manosalva

Digital Media Analyst: Sara Hernandez

Chief Creative Officer: Edwin Pineda

CEO: Xavier Serrano

Audiovisual Producer: Jose Cepeda

Genres: People, Dialogue

Categories: Environment, Corporate, Social and PSAs

VMLY&R COMMERCE LATAM, Thu, 14 Oct 2021 10:36:42 GMT