VMLY&R COMMERCE LATAM
Thu, 14 Oct 2021 10:36:42 GMT
"Putting the finger on the sore spot" seems to be the slogan for Geometry Colombia’s latest campaign with Acoplasticos that confronts different positions on the environmental issue and opens the debate on whether commercial, ideological and institutional information is reliable.
Social networks have created a new consumer profile: ‘Keyboard Activists’, people who express their position, behaviours and habits hoping to gain clicks and followers thanks to it.
The campaign makes a scathing criticism of products and people and seeks to raise awareness about the information we consume and invites us to dig deeper, investigate and not replicate the false information that is published every day.
With a total of seven capsules that touch on different key points in the environmental process, the Cyclonomy channel tells in detail an untold truth about materials such as plastic that have been demonised and condemned without giving them a chance to defend themselves.view more - Creative
Account Director: Johana Rodriguez
Creative Director: Eduardo Romero
Art director: Diego Mera
CopyWriter: Daniela Cruz
Audiovisual Producer: Juan Mendez
Field Director: Johan Montoya
Account Executive: Gabriela Manosalva
Digital Media Analyst: Sara Hernandez
Chief Creative Officer: Edwin Pineda
CEO: Xavier Serrano
Audiovisual Producer: Jose Cepeda
Genres: People, Dialogue
Categories: Environment, Corporate, Social and PSAsVMLY&R COMMERCE LATAM, Thu, 14 Oct 2021 10:36:42 GMT