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Colman's OOH Campaign Supports Local Legends Across the Country

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adam&eveDDB's latest campaign see's 150 local food businesses see there names appear on nearby OOH spots

Colman's OOH Campaign Supports Local Legends Across the Country

adam&eveDDB is behind a new OOH campaign for Colman’s called ‘Local legends’ to demonstrate the condiment brand's support for the nation's local food businesses while raising awareness of them within their communities.

To do this, adam&eveDDB worked with 150 small, local food businesses around the country, from fishmongers to farm shops, to get their names to appear on nearby OOH sites – totalling 600 different locations in all.

The agency then created 150 different posters mentioning each specific shop by name, for example ‘Saswick House Farm Shop, Blackpool. Putting the deli in delicious’, along with the hashtag #lovelocal. These appear on the sites near the shops, reminding residents to support their local businesses. The posters are designed in Colman’s iconic mustard/red colourway. 

The campaign breaks this week and runs until Easter. 

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Client: Unilever  

Brand: Colman’s

Client/s Team: Colman’s

Marketing Director Foods UK and Ireland: Fikerte Woldegiorgis

Marketing Manager: Kyrie Merryman

Assistant Brand Manager: Cyrus Kamshad


Agency: adam&eveDDB

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Copywriter: Michael Burke

Agency producer/s: Amy Simmons

Planner/s: Sara Keegan

Project Manager: Lara Harper

Joint CEO: Tammy Einav &/ Mat Goff

Managing Partner: Tom White

Account Director/s: Oliver Lester

Account Manager/s: Hugo Evans


Design: King Henry

Designer: Scott Silvey

Retouch: Dan Sandalls, Gemma Lawton


Media agency: Mindshare

Media planner/s: Tess Domenet, Ismaila Bojang


Production company: Gutenberg

Producers: Marc Dolby, Rhys Martin, Gary Halfacre, Trevor Malone, Stuart Snelson


Artwork & production:

Producers: Christy Downes, Thomas Stimson, Steven Dennison

Categories: Food, Sauces and Spreads

adam&eveDDB, Tue, 30 Mar 2021 15:41:13 GMT