Collider, an independent creative agency, has created ‘Manomantras’, an integrated campaign for Manomasa. This is Manomasa’s first integrated campaign and represents a significant step change for the challenger brand to further strengthen its position in the premium snack category.

‘Manomantras’ brings the essence of Manomasa’s ‘Tortillas with Spirit’ to life through six stunning designs created by renowned Spanish artist ‘Ricardo Cavolo’ to represent Manomasa’s six mantras;

• Serve Spirit Not Food

• Fortune Flavours The Bold

• The Revolucion Will Be Bite-Sized

• Be The Talk Of The Taqueria

• Buen Provecho1

• Viva Libre Gusto Mas2

The campaign will feature Ricardo’s designs on fly posters3 across the UK with the artwork further appearing in three online films4, Tube media and a social campaign5.

Anton Jerges, Chief Executive Officer at Collider commented: “This is a bold and brave campaign, both creatively and from an execution standpoint, for Manomasa’s most high profile marketing push to date. This exciting brand embodies the character and infectious energy of Latin America and we tried to keep this concept alive across all touch-points.”

Charlotte Simpson, Director at Manomasa commented: “We wanted this campaign to capture the colour, spirit, and personality of Manomasa with authenticity, hence our exciting collaboration with Ricardo. We’re looking forward to seeing how this further enhances our position as the premium tortilla in the UK.”

The campaign supports three ‘core’ Manomasa flavours; Chipotle & Lime, Manchego & Green Olive and the Cantina White Corn Chip.

Manomantras broke with OOH and social on the 5th June, with Tube media and online content going live from the 21st June. The campaign will run until the 2nd July.