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Collider Captures the Spirit of Manomasa in New Integrated Campaign

Creative 454 Add to collection

Independent creative agency creates stunning designs for challenger brand in premium snack category

Collider Captures the Spirit of Manomasa in New Integrated Campaign
Collider, an independent creative agency, has created ‘Manomantras’, an integrated campaign for Manomasa. This is Manomasa’s first integrated campaign and represents a significant step change for the challenger brand to further strengthen its position in the premium snack category.

‘Manomantras’ brings the essence of Manomasa’s ‘Tortillas with Spirit’ to life through six stunning designs created by renowned Spanish artist ‘Ricardo Cavolo’ to represent Manomasa’s six mantras;

Serve Spirit Not Food
Fortune Flavours The Bold
The Revolucion Will Be Bite-Sized
Be The Talk Of The Taqueria
Buen Provecho1
Viva Libre Gusto Mas2

MANOMASA_REVOLUCION WILL BE BITESIZED from WE ARE COLLIDER on Vimeo.

The campaign will feature Ricardo’s designs on fly posters3 across the UK with the artwork further appearing in three online films4, Tube media and a social campaign5.

Anton Jerges, Chief Executive Officer at Collider commented: “This is a bold and brave campaign, both creatively and from an execution standpoint, for Manomasa’s most high profile marketing push to date. This exciting brand embodies the character and infectious energy of Latin America and we tried to keep this concept alive across all touch-points.”

MANOMASA_VIVE LIBRE, GUSTO MÁS from WE ARE COLLIDER on Vimeo.

Charlotte Simpson, Director at Manomasa commented: “We wanted this campaign to capture the colour, spirit, and personality of Manomasa with authenticity, hence our exciting collaboration with Ricardo. We’re looking forward to seeing how this further enhances our position as the premium tortilla in the UK.”

The campaign supports three ‘core’ Manomasa flavours; Chipotle & Lime, Manchego & Green Olive and the Cantina White Corn Chip.

Manomantras broke with OOH and social on the 5th June, with Tube media and online content going live from the 21st June. The campaign will run until the 2nd July.






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Production Company

Director: Theo Nunn

Illustrator: Ricardo Cavolo

Production Company: Lisbon (Production Agency)

Creative Agency

Creative Agency: Collider

Creative Services Director: Erica Malone, Ceri Lynaghan, Collider

LBB Editorial, Wed, 21 Jun 2017 16:48:33 GMT