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College Football Season Comes to the Crunch in W+K NY's ESPN Campaign

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Smuggler's Brian Beletic shoots spot showcasing the final four Playoff teams

College Football Season Comes to the Crunch in W+K NY's ESPN Campaign
The College Football season began with 128 fan bases dreaming of their team being one of the four to make the first-ever Playoff. And now, as this historic season comes to an end, this dream has been crushed for 124 of those fan bases.

ESPN's “WHO’S IN?” campaign continues with a unique depiction of the wild and memorable ride to finding out who’s in the College Football Playoff.

128 TVs, each assigned to a different team and showing from pivotal moments from their respective season, are stacked between two on-coming crusher walls. At once, the crushing of dreams commences. As the scene culminates, all but four are destroyed under pressure, much like their team's championship hopes. In the end, all that remains are the TVs for the four Playoff teams.

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Client

Advertiser: ESPN

Post Production / VFX

CG: Melvina Wong

Colourist: Tom Pool @ Co3

Executive Producer: Enca Kaul

Flame: Jale Parson, Patrick Munoz, Narbeh Mardirossian

Nuke: Ben Smith, Jake Maymudes, Remedy Hynh, Steve Cokonis

Post Production Company: The Mill LA

Producer: Will Lemmon, (Co3) Dana Bloder

Flame Artists: Chris Knight, Chris Knight

2D Lead: Bill Higgins

Creative Agency

Account Managers: Brandon Pracht, Mike Welch, Joe Morelli

Creative Agency: Wieden+Kennedy New York

Business Affairs: Justine Lowe

Designer: Lorin Brown

Executive Creative Director: Susan Hoffman & David Kolbusz

Executive Producer: Temma Shoaf

Head of TV / Production: Nick Setounski

Music Supervisor: Good Ear Music Supervision

Producer: Kristen Johnson

Strategist: Tom Haslow

Team Manager: Kristin Daly

Creatives: Will Binder, Jared White

Production Company

Director: Brian Beletic

Executive Producer: Lisa Tauscher

Producer: Rhonda Vernet

Production Company: Smuggler

Production Manager: Andrew Colón

Music

Artist: Ray Price

Song: For the Good Times

Sound Mix: Eric Warzecha @ Heard City

Offline

Edit Assistant: Stephen Nelson & Kristy Faris

Edit Company: Joint

Editor: Tommy Harden

Executive Producer: Patty Brebner

Producer: Lauren Pullano

Genres: Visual VFX

lbbonline.com, Tue, 16 Dec 2014 09:55:00 GMT