Collective London, the strategic-led creative agency, has been appointed by NBTY Europe, the leading manufacturer, marketer and distributor of nutritional supplements.
Collective London will create a new online presence for its GNC brand. NBTY Europe’s portfolio include Holland and Barrett in the UK. The agency will handle strategic, user experience, creative and technical development for the brand which aims to improve the quality of people's lives through better nutrition and healthy living, with a focus on sports nutrition and high performance.
Nick Constantinou, CEO Collective, said: "We are delighted to be working with a brand with such distinguished heritage and provenance as GNC. What's exciting is that our collaborative, user-centric approach has given us insights that truly give us the opportunity to redefine the category."
Lysa Hardy, Chief Marketing Officer NBTY Europe, said: "We selected Collective as our partner because they demonstrated a unique combination of insightful strategic thought, innovative creative ideas and beautifully crafted execution. We are delighted to be working together and look forward to really moving the needle through our collaboration."