Collective Appointed as US Agency of Record for Platinum Guild International USA

Following a competitive four way pitch, Platinum Guild International USA (PGI) has appointed Collective as its digital creative agency. Collective will now handle all of PGI USA’s content creation, digital strategy, performance marketing and web development for its consumer-facing brand, Platinum Born.

Collective will be briefed with driving sales and creating a greater bond between Platinum Born and its customers, while increasing consumer awareness and establishing Platinum Born as a company that not only cares for the product quality but for its customers as well. Collective will focus on brand growth within the US market, driving more sales as the brand expands.

Collective was appointed because of its innovative strategic thinking around how platinum is empowering a new era of women, expressing individuality, uniqueness and personality alongside its creative and tech capabilities. 

Platinum Guild International is the authority on platinum jewelry globally and is the world leader in marketing platinum and with the help of Collective it aims to elevate the business to reach new audiences in the United States. 

Chris Shadrick, partner at Collective, said: “We want to help build a brand that celebrates the special moments that people want to savor when buying platinum jewelry. With Collective’s forward thinking strategy around the emotional connection between platinum and the buyer along with the team's digital capabilities, we can help PGI scale their brand and digital channels to meet customer demands.” 

Rebecca Moskal, VP marketing at PGI USA, said: “As we aim to expand and grow Platinum Born in the US, we are confident that Collective, with its innovative tech abilities, strategic thinking and creativity, will see us attain our goals. We are thrilled to be partnering with them as we enter this next phase of Platinum Born’s evolution.”