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Collections: Your Free Reel and Newsletter Builder on LBB



One of the most useful tools in the LBB arsenal

Collections: Your Free Reel and Newsletter Builder on LBB

LBB was built to share global news from the advertising industry but also as a tool to promote your work, your company and your talent. Central to this is that everything on LBB is free to view. We know how much it costs to access search archives of adverts and using LBB for your research is a huge money saver. And if your company is an LBB member, Collections is a tool for promotion and marketing. If your company is not yet an LBB member, you can sign up here

In order to save and share reels of work, or a selection of news - or even a combination of the two - all you need to do is create a free login on the site. 

Once you’ve logged in, head over to your Dashboard (shown in the image above), where you will find a button for your ‘Collections’. This is where any collections you build will be stored. 

You might use collections for several purposes:

  • To build a reel of your company’s work to send on to potential clients;

  • To put together a list of your latest news and/or best work to include in a monthly newsletter or to share on social media;

  • To find examples of work from a specific genre to share with your team for inspiration or to use in a pitch;

  • To make a collection of the work and news of another company, or for your region;

  • Or any number of other times you might need work to hand. 

Once you have your free LBB login, it’s so easy to build a collection. Use the search feature to find the work or news you’re looking for. On each story or film in the archive, you’ll see a ‘+’ symbol. Simply click that to add that item to an existing collection, or start a new one. 

All your collections will be housed on your Dashboard until you delete them. LBB’s Collections is an amazing feature that is useful and will save you time and money. And your whole team can use it - they just need to create a login. What’s more, because LBB is paywall-free, when you send your collection to someone, they will be able to see it without logging in or paying (see an example of what others will see when you send them a collection). 

To watch a short presentation on using the Collections feature, just click here. If you have any questions, please get in touch with the team at

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LBB Little Black Book Information, Thu, 17 Nov 2022 13:50:31 GMT