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Collection Cosmetics Appoints Havas Media Manchester as Media Agency of Record

Hires, Wins & Business 67 Add to collection

As it plans return to paid media, Collection Cosmetics also taps into Havas’ unique village proposition with appointment of Red Havas for PR services

Collection Cosmetics Appoints Havas Media Manchester as Media Agency of Record
Collection Cosmetics, the award-winning affordable make up brand, has appointed Havas Media Manchester as its media agency following a strategic review. Havas Media Manchester will now partner with Collection Cosmetics to harness media in order to raise awareness of key product launches amongst a core audience of 16 to 34-year-old make up lovers, and ultimately drive an uplift in sales.

It will be the first time Collection Cosmetics has used paid media in two years. The media strategy will support the relaunch of Collection Cosmetics’ most successful sub brand, Lasting Perfection.

Annie Anstey, head of marketing, Meiyume UK, said: “Havas Media demonstrated an impressive ability to pinpoint and target an audience representing a growth opportunity. They also showed a thorough understanding of our brand challenge, grasping the direction of growth and taking time to get under the skin of our large product offering. We’re very happy to be partnering with them as we return to paid media.”

Managing director, Havas Media Manchester, Stuart Lunn, added: “We’re thrilled to have been appointed by Collection Cosmetics at what is a very exciting time for the brand. With product launches and the introduction of a new eCommerce platform in the works, it’s fantastic to be working closely with them to drive growth.”

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Havas UK, Thu, 27 Aug 2020 14:49:37 GMT