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Colin Read's Camera Trickery Explores the Digital Paradox for Weezer's New Video

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Pulse Films' Colin looks at the lack of human connection in a fully socially connected world for the video 'All My Favourite Songs'

Colin Read's Camera Trickery Explores the Digital Paradox for Weezer's New Video

Pulse Films’ Colin Read tells a thoroughly modern story for Weezer's latest video.

It’s the digital paradox: The more interconnected we are through the internet and social media, the less connected we are as human beings. The more we engage with posts and likes, the less we engage with human beings. Never has this been more true than today.  

… But the ‘early internet’ wasn’t always like this - chat rooms and instant messaging late at night made us feel closer to friends, to strangers, to family members. Colin Read’s latest music video for Weezer brings that feeling back through clever in-camera trickery and vivid storytelling. 

As a teenager scrolls through his timeline on his 90’s desktop computer looking for a connection he discovers a portal inside his screen which leads him to new places, new people and eventually… Weezer. 

Colin Read commented: "I wanted to make a video that felt like the Weezer videos of my teens—fun and self-aware. A teen angst adventure-comedy. So I sort of placed the video within my own memories: sitting up at the family computer late at night in the late 90s on AIM, discovering the internet as it evolved. To make the story feel a little more lost in time, I wanted to make the world a bit anachronistic; the technology and blocky CRT computer monitors from that era, combined with a more modern social media site…combined with smartphones, of course! We had a lot of fun figuring out the forced perspective gags. The only VFX involved was creating the bespoke social media website UI (okhumanfriends.com) that we played on the computer screens. Everything else was very simple and in-camera. It made all the shooting instantly gratifying: we never had to wait until VFX comps in order to know if our effects were selling on screen”

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Creative

Directed by: Colin Read

Produced by: Pulse Films & Obra House

Executive Producer: Rik Green

Producers: Johnny Hernandez & Joseph Barbalaco

Director of Photography: Trevor Wineman

1st AC: Erick Aguilar

2nd AC: Bryam Aguilar

Production Designer: Matt Soko

Art Director: Spencer Gongwer

Set Dresser: JP Sweeney

Set Dresser: Tony Pettibone

Gaffer: Skott Khuu

BGE: Amber Jones

Key Grip: Grant Gilligan

BBG: Ricky Irizarry

Wardrobe: Charneice Edwards

HMU: Diana Escamilla

Sound Mixer: Oscar Coronel

PA: Edgar Cortes

PA: Bradley Kohlmeier

Covid Compliance Officer: Maria Estrella

Editor: Colin Read

Director’s Rep: Doug Klinger, Reprobates

Post Facility: Irving Harvey

Color Producer: Kerry Mack

Colorist: Samuel Gursky

Cast

Starring: Sonny Golden, Monroe Cline, Ed Regine, Talia Perez, Timothy Hall, Emily Elkin

Genres: Music & Sound Design, People, Storytelling

Categories: Music video, Short Films and Music Videos

Pulse Films, Thu, 21 Jan 2021 10:58:08 GMT