Colin Read commented: "I wanted to make a video that felt like the Weezer videos of my teens—fun and self-aware. A teen angst adventure-comedy. So I sort of placed the video within my own memories: sitting up at the family computer late at night in the late 90s on AIM, discovering the internet as it evolved. To make the story feel a little more lost in time, I wanted to make the world a bit anachronistic; the technology and blocky CRT computer monitors from that era, combined with a more modern social media site…combined with smartphones, of course! We had a lot of fun figuring out the forced perspective gags. The only VFX involved was creating the bespoke social media website UI (okhumanfriends.com) that we played on the computer screens. Everything else was very simple and in-camera. It made all the shooting instantly gratifying: we never had to wait until VFX comps in order to know if our effects were selling on screen”