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Colin Read's Camera Trickery Explores the Digital Paradox for Weezer's New Video

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Pulse Films' Colin looks at the lack of human connection in a fully socially connected world for the video 'All My Favourite Songs'

Colin Read's Camera Trickery Explores the Digital Paradox for Weezer's New Video

Pulse Films’ Colin Read tells a thoroughly modern story for Weezer's latest video.

It’s the digital paradox: The more interconnected we are through the internet and social media, the less connected we are as human beings. The more we engage with posts and likes, the less we engage with human beings. Never has this been more true than today.  

… But the ‘early internet’ wasn’t always like this - chat rooms and instant messaging late at night made us feel closer to friends, to strangers, to family members. Colin Read’s latest music video for Weezer brings that feeling back through clever in-camera trickery and vivid storytelling. 

As a teenager scrolls through his timeline on his 90’s desktop computer looking for a connection he discovers a portal inside his screen which leads him to new places, new people and eventually… Weezer. 

Colin Read commented: "I wanted to make a video that felt like the Weezer videos of my teens—fun and self-aware. A teen angst adventure-comedy. So I sort of placed the video within my own memories: sitting up at the family computer late at night in the late 90s on AIM, discovering the internet as it evolved. To make the story feel a little more lost in time, I wanted to make the world a bit anachronistic; the technology and blocky CRT computer monitors from that era, combined with a more modern social media site…combined with smartphones, of course! We had a lot of fun figuring out the forced perspective gags. The only VFX involved was creating the bespoke social media website UI (okhumanfriends.com) that we played on the computer screens. Everything else was very simple and in-camera. It made all the shooting instantly gratifying: we never had to wait until VFX comps in order to know if our effects were selling on screen”

CREDITS

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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Genres: Music & Sound Design, People, Storytelling

Categories: Music video, Short Films and Music Videos

Pulse Films, Thu, 21 Jan 2021 10:58:08 GMT