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Colgate Stands Tall against Cavities and Explores the Molar System in Sweet Short Cartoon

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LOBO's campaigns calls for dental hero Dr. Rabbit to teach kids best tooth brushing habits

Colgate Stands Tall against Cavities and Explores the Molar System in Sweet Short Cartoon

Colgate gathers the best and brightest in the galaxy against the Duke of Decay in the charming cartoon, 'Adventures in the Molar System', developed by Hecho Studios and produced by creative studio, LOBO. The song-and-dance short sees young adventurers practice their best tooth brushing techniques to combat plaque, sugary sweets and the decaying Duke with the dental hero Dr. Rabbit. 

Set in the format of a beloved Saturday morning cartoon, the film connects with young kids in a format they love for peak engagement. In the short, the main heroine Wilder faces her dental checkup fears and confronts cavities alongside a diverse group of the world’s inhabitants - and one guest from a faraway planet - and her video game hero brought to life. 

The film has also been cut-down into shorter versions, including 'Answer the Call', 'Answer the Call Reprise', 'The Sweet Life', 'Training Sequence', 'Hey Parents' and 'Join the Heroes'.

Adventures in the Molar System and is part of a multicultural oral health education program developed by Colgate and global dental care experts to help kids learn powerful habits like brushing twice a day with fluoride toothpaste. Through its educational, advocacy and other efforts, Colgate is championing a zero cavity future for two billion children as it works to end the world's most prevalent chronic disease: tooth decay.

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Client: Colgate


Studio: LOBO

Executive Producers: Luis Ribeiro, Luciana Eguti, Paulo Muppet

Director: Guilherme Marcondes

Head of Production: Clara Morelli

Producers: Aron Aguiar, Diego Denardi, Chris Parentoni, Manhana Laborda

Concept artists: Felipe Jornada, Pedro Jones, Wilson F. Panassi, Marcos Llussá

Character and Prop Designers: Michele Massagli, Rodrigo Estravini, Mateus Grazina

Storyboard Artists: Paulo Muppet, Rafael Schmidt

Animation Director: Paulo Muppet

Animators: AKOMOTION, Alexandre Tsukamoto, Augusto Galvão, Caio Feriotti, Gustavo Teixeira, Henrique Melo, Julio GP, Lan Moraes, Marco Túlio Rodrigues PEDRO, Pedro M. Filho, Victor Bolo, Welington Barbosa Zé Vaamonde

2nd Unit Animators: Rui Silveira, Rodrigo Oliveiran, Jaislan Gregate, Luke Passos

2nd Unit Producers: Liana Vianna, Odirlei Seixas, Felipe Grosso, Thomaz Costa

Background Design: Leo Gibran, Júlia L. Fioretti, Leandro Robles, Psonha

Compositing Artist: Luciana Eguti,

Letterings: Estevão Santos,Murilo Lopes

Coordinators: Rosangela Lopes, Clara Morelli

Genres: Animation, Storytelling

Categories: Dental Care, Beauty & Health

Press Kitchen, Thu, 18 Feb 2021 15:31:29 GMT