Müller – one of the UK’s leading food brands – has today announced the launch of Müller Bliss Corner - a revolutionary addition to its Greek Style product range. The brand identity and packaging has been developed by award-winning strategic branding consultancy, Coley Porter Bell.
Set to hit the shelves this week, Müller Bliss Corner is the first dairy product that has been made by gently whipping Greek Style Yogurt – creating a light airy texture with a deliciously creamy taste.
Coley Porter Bell were briefed to create an identity and packaging design that clearly differentiates the brand from other products in the Müller Corner range, in particular, Müller Corner Greek Style, and to bring to life the unique product texture.
Tasked with changing people’s perceptions of Greek yogurt, the new branding communicates that this is a revolution in Greek yogurt. It alludes to giving consumers “a deliciously light and airy moment of Greek escapism.”
The name ‘Bliss’ captures the beauty of Greece and reinforces the deliciously creamy taste and experience. The packaging features wispy voile drapes as a metaphor for the lightness of the product with the use of a light aqua blue to generate stand out at shelf.
Stephen Bell, Executive Creative Director at Coley Porter Bell adds: “With so many yogurt brands out there to compete with, we needed a way to allow this revolutionary product to stand head and shoulders above the rest. The packaging and overall creative concept was designed to encapsulate the beauty of the moment - a light, breezy and dreamy Greek escape.”
Müller is one of the top dairy companies in the world with an annual turnover of €3.8 billion in 2013. Its flagship Corner range posted its highest ever value sales of over £230m for the 12 months to December 2013, according to Nielsen.view more - Creative
Brand: Müller Bliss Corner
Production Designer: Stephen Bell
Creative Agency: Coley Porter Bell
Categories: Dairy, Foodlbbonline.com, Tue, 22 Jul 2014 13:47:02 GMT