projects have been crowned Immortal at global advertising award, The
Immortal Awards. The winners were decided during a live judging session,
held at The Mill in New York, by a world-class panel of jurors on 2nd
Whilst New Zealand has not received any winners, Colenso BBDO has been awarded a Commendation for being exceptional in its
field for Pedigree 'SelfieSTIX'.
The four Immortal winners are:
- Nike's 'Nothing Beats a Londoner', submitted by Final Cut, Time Based Arts and Cinelab London
- Skittles' 'Exclusive The Rainbow', submitted by DDB North America
- Tide's 'It's a Tide Ad', submitted by Saatchi & Saatchi New York
- Bodyform & Libresse's 'Blood Normal', submitted by AMV BBDO, Somesuch and Cinelab London
23 campaigns were recognised as finalists - distinguished from the initial shortlist as stand out projects.
Immortal Awards were launched to challenge the way our industry
celebrates and benchmarks the talent in this business. By making the
award free-to-enter for members of Little Black Book and limiting each
company to a maximum of five entries, work from across the globe has
been judged on a level playing field. 472 company offices from 35
different countries submitted a total of 672 entries into the award.
Matt Cooper, founder of Little Black Book and The Immortal Awards: "The
business of advertising is changing but the way we benchmark our work
has stayed relatively similar for decades. We created this show to
celebrate creativity and to continue to provide both our members and our
readership base with everything they need to know about the creative
industries globally. The Immortal Awards and our league table are the
final pieces to this puzzle, allowing everyone to know who is making the
best work in the world."
Chairman of LBB, Sir John Hegarty,
inspired the show's unique model, which carries zero tolerance for scam
ads. Members of Little Black Book were invited to enter up to a maximum
of five ads or campaigns into the show, for free. The results of this
year's award show now power a League Table of Creativity that ranks all
LBB members and will continue to do so year-on-year.
Monan, director of the Awards: "The quality of work that made the
shortlist was incredibly high, and our jury was seriously demanding when
it came down to defining which work was truly Immortal. The creative
heads, who deliberated and debated the work, are some of the very best
in the business and they've set the standard for years to come! A huge
congratulations to every one of the many companies involved in the four
projects that won an Immortal award."