Globally, McCann New York picked up the most Gold Pencils for the night
with eight, including five for "Fearless Girl" on behalf of State Street
Global Advisors. BBDO New York was runner up with six Gold Pencils,
including five for P&G "The Talk".
Best of Discipline winners for the first night of The One Show were:
● Branded Entertainment: MRM//McCann, Madrid "Beyond Money
" for Banco Santander.
● Design: Wieden+Kennedy Amsterdam with New Amsterdam and Mindshare, all Amsterdam, "The Lioness Crest
" for Nike.
● Direct Marketing: McCann New York with Visbal Sculpture, Inc., Lewes, Delaware and Traction Creative, New York "Fearless Girl
" for State Street Global Advisors.
Health, Wellness & Pharma: McCann Worldgroup India, Mumbai with
McCann Health, Delhi, both India, and McCann Health Global, Washington,
DC, "Immunity Charm
" for Ministry of Public Health, Afghanistan.
● Intellectual Property: Colenso BBDO, Auckland, New Zealand "Pedigree Selfie STIX Clip
" for Mars.
● Moving Image Craft: MPC, London and Los Angeles with MJZ, Los Angeles and Leo Burnett, Chicago "Samsung, Ostrich
" for Samsung.
● Public Relations: Clemenger BBDO, Melbourne, Australia "Give Registry
" for Myer.
● Responsive Environments: TBWA\Hakuhodo Inc. with Tohokushinsha Film Corporation, both Tokyo, "Green Light Run
" for adidas Japan.
Kevin Swanepoel, CEO, The One Club for Creativity: "These Best of
Discipline winners are a true reflection of the global breadth of
today's amazing creative work, and of the global scope of The One Show
itself. From Amsterdam to Auckland, Madrid to Melbourne, agencies and
brands around the world are taking creative excellence to a new level.
The One Show is proud to be the awards program to identify, elevate and
celebrate that great work on a global scale."
McCann New York's
"Fearless Girl" for State Street Global Advisors and BBDO New York's
"The Talk" for P&G each won a Gold in the Cultural Driver Award,
recognizing influential ideas and executions that had a major impact in
their respective cultures and environments, and exist outside the
traditional categories in advertising and design.
The One Show
Green Pencil, recognizing the single most environmentally conscious
creative work for the year, was awarded to AMV BBDO and LADbible, both
London for "Trash Isles" on behalf of LADbible and Plastic Ocean.
the night, 299 Pencils -- 116 Gold, 82 Silver and 101 Bronze -- and 535
Merits were awarded for work from 37 countries. A total of 19,823
entries were received from 73 countries this year.
night of The One Show was hosted by comedian Chris Gethard, host of "The
Chris Gethard Show", the "Beautiful/Anonymous" podcast, star of "Career
Suicide" and, according to his website, "a guy you've seen on
television and in movies from time to time but can't quite place".
This year's winners are announced on two nights of The One Show during The One Club's Creative Week
, May 7-11, 2018 in New York.
second night of The One Show, awarding work in Cross Platform, Film,
Interactive, Mobile, Print & Outdoor, Radio, Social Influencer
Marketing, Social Media, UX/UI, Penta Pencil, the first-ever CMO Pencil,
Best of Show and other special awards takes place on Friday, May 11,
2018 at Cipriani Wall St.
The preeminent festival showcasing the
intersection of advertising, innovation and creative thinking, Creative
Week also includes the ADC 97th Annual Awards, the dynamic Young Ones
Education Festival, inspiring sessions with some of the biggest names in
the industry at the Creative Summit, and the exclusive Executive
Creative Summit, open to a limited number of top-level leaders
(founders, CCOs and managing partners).
Sponsors of Creative Week 2018 are Shutterstock, Facebook, Musicbed, Nickelodeon and Pinterest.The One Club for Creativity
producer of the prestigious One Show, ADC Annual Awards, Creative Week
and Portfolio Night, is the world's foremost non-profit organization
recognizing creative excellence in advertising and design. The ADC
Annual Awards honors the best work across all disciplines, including
Advertising, Interactive, Design and Motion. Creative Week takes place
in New York City every May and is the preeminent festival celebrating
the intersection of advertising and the arts.VIEW THE FULL LIST OF AUSTRALIAN + NZ WINNERS - One Show May 9 spreadsheet-Australia-NZ.xlsx