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Colenso BBDO’s Ellen Fromm to Represent New Zealand in Cannes Lions’ ‘See It Be It’ Programme

Advertising Agency
Auckland, New Zealand
See It Be It aims for equal gender representation of creative leaders across the global industry

Cannes Lions last night announced the 15 women selected for this year’s See It Be It programme, Ellen Fromm, senior copywriter from Colenso BBDO will represent New Zealand in the programme.

Fifteen aspiring women, from across the world, have been selected to join the unique talent accelerator programme which will run as a virtual learning and mentoring programme in 2020 and return to the Festival in 2021. A record-breaking number of 797 applications from 70 countries were received in 2020.

See It Be It, in partnership with the world’s most popular audio streaming platform Spotify, is the Cannes Lions initiative aiming to achieve equal gender representation of creative directors and leaders across the global industry.

Says Louise Benson, festival director and VP events, Cannes Lions: “See It Be It is an instrumental initiative in Cannes Lions’ response to the gender imbalance that exists within the global creative community. The community has evolved into a global movement of women and the impact of the programme has reached far beyond the Festival week.”

The programme is designed to accelerate women into senior creative roles and the 15 selected participants each receive a VIP Cannes Lions experience. This includes a complimentary pass, accommodation and travel to attend the Festival in 2021. The curated programme comprises one-to-one mentoring sessions, networking events, masterclasses and workshops, as well as access to some of the industry’s most influential leaders.

The 15 female participants are named as followed:
Geetanjali Jaiswal, Freelance, Creative Director, India
Roxana Nita, Group Creative Director, Cheil Romania
Andrea Auz, Creative Director, Paper, Ecuador
Leticia Rodrigues, Senior Art Director, Wunderman Thompson, Brazil
Javiera Wuth, Senior Copywriter, McCann, Chile
Ana Carolina Gomez Guzman, Social Media Director, Together W/, Mexico
Rosa Guerrero Cabral, Creative Supervisor, Publicis Dominicana, Dominican Republic
Lauren Ferreira, Creative Director, Droga5, USA
Tescia Deák, Creative Director, Grey West, USA
Mica Gallino, Creative Director, JOAN Creative, USA
Ellen Fromm, Senior Copywriter, Colenso BBDO, New Zealand
Rachel Chew, Creative Group Head, BLKJ, Singapore
Allie Steel, Senior Copywriter, M&C Saatchi, Australia
Denise Tee, Creative Director, Wunderman Thompson, Hong Kong
Nedal Ahmed, Senior Writer, 72andSunny Amsterdam, Netherlands

The 15 women have already taken part in a mentoring scheme in partnership with Invisible Creatives, the talent platform that supports the underrepresented creative talent created by Senta Slingerland, the founder of See It Be It and Maddy Kramer, ACD art director, who participated in the inaugural See It Be It programme in 2014.

Offering a talent database, job board and mentorship scheme, the Mentor-at-Home initiative aims to make mentorship more accessible and is an online, speed-dating style event where five mentees are matched with five mentors.

Says Benson: “Many of our alumni have ascended the professional ladder and championed change in their organisations, countries and regions. It’s so exciting to welcome our 15 hugely talented creative females to the See It Be It community and to watch their future paths unfold.”

To date, over 100 women have gained a fully-funded place on the programme and many alumni have progressed into leadership positions, won Lions awards and held positions on Cannes Lions juries. To cultivate a community and global network of support and learning, the See It Be It events series has now reached over 4000 women in countries including the US, Canada, Singapore, Nigeria, Bulgaria, UK, Australia and Pakistan. The programme will be led by ambassador, Swati Bhattacharya, and Madonna Badger, CCO and founder of Badger & Winters, will remain the See It Be It Chair.

Work from Colenso BBDO
Case Study: Adoptable