Colenso BBDO, in partnership with Mars and their
Pedigree brand, has continued its successful run of form on the
international stage, this time at The DMA International ECHO Awards. Its
campaign, Pedigree SelfieSTIX, picked up the highly coveted and rarely
awarded ECHO Diamond Award (Best in Show).
The Mars team also
picked up 4 Golds and 1 Silver for SelfieSTIX in the Integrated
Campaign, Best Use of Immersive Technology, Best Use of Mobile Consumer
Products & Services and Best Campaign Under $250k categories.
overall Colenso tally was added to further with Visa Welly Beans
picking up Gold in the Best Use of Direct Mail category, whilst Spark's
Netflix Dinners took home the Silver Award in the same category.
Earlier in the year, Colenso were also named the Most Elite
Data-Inspired Agency on the Planet by the ECHO organizers, compiled by
analysing the results of more than 1500 entrants in the International
ECHO Awards over the past 3 years. It's also 3 Diamond Awards in 6 years
for the team at 100 College Hill, having won big in 2012 with Pedigree
Doggleganger and in 2016 with DB Brewtroleum.
Says Levi Slavin,
chief creative officer, Colenso BBDO: "The ECHO's are a tough global
show, recognising not just the most creative and innovative work in the
world, but driven by data and grounded in results. We're absolutely
thrilled for our clients and the agency team, to come away with eight
awards across three different clients."
Says Scott Coldham,
managing director, Colenso BBDO: "To be recognised for this range of
client work on another international stage is superb. Bringing home the
big one caps off a wonderful run for Pedigree SelfieSTIX in 2018 and we
couldn't be happier."
- The Diamond Echo Award
- GOLD: Integrated Campaign
- GOLD: Consumer Products & Services
- GOLD: Best Use of Immersive Technology
- GOLD: Best Use of Mobile
- SILVER: Best Campaign Under $250k
Visa Welly Beans
- GOLD: Best Use of Direct Mail
- USPS Gold Mailbox Award
- SILVER: Best Use of Direct Mail