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Colenso BBDO Urges Us to Drink DB Export to Save the Entire World

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DB Breweries and Colenso have succeeded in creating Brewtroleum - a biofuel made from the yeast leftover after brewing DB Export

Colenso BBDO Urges Us to Drink DB Export to Save the Entire World

The breakthrough means that every time you drink DB Export, you’re contributing to the reduction of harmful carbon emissions, and, effectively helping to save the entire world.

The clean-burning, conflict-free biofuel is a result of painstaking R&D and dedicated drinking – resulting in pure ethanol being extracted from natural beer waste.

Says Nick Worthington, “Kiwis love looking after the planet and they love drinking beer. Now the more DB Export they drink, the more of the world they can save. We’re very excited about Brewtroleum, and the opportunity to turn drinking beer into an incredibly selfless act.” 

The launch ad, shot by Scoundrel’s Tim Bullock, calls on men to drink DB Export in order to create a commercial quantity of Brewtroleum.

If enough beer is consumed, 30,000 litres of the planet-saving biofuel will be distributed nationwide through a petrol partner. It’s then hoped that the entire world will be saved.

DB Export Brewtroleum can be used in most petrol engines and is the first idea under DB Export’s new mantra of ‘Made by Doing.’

Brewtroleum from Colenso BBDO on Vimeo.

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Client

Advertiser: DB Breweries

Production Company

Production Company: Scoundrel

Creative Agency

Creative Agency: Colenso BBDO

Genres: Comedy

Categories: Beers, Alcoholic Beverages

Colenso BBDO, Mon, 06 Jul 2015 05:37:50 GMT