Colenso BBDO & Revolver for Bank of NZ

Colenso BBDO NZ and Revolver, with co-production from Park Pictures US, have collaborated to create a clever campaign for the Bank of New Zealand. 

 

The Glue Society’s Gary Freedman directed the films, which poses a puzzler of a question - is money good or bad? As a topic that impacts upon everyone, the campaign considers money and the way in which it is spent as a reflection of the very core of human nature.

 

The campaign was initially launched in New Zealand with the release of two unbranded films, one demonstrating the positive influences of money and the second highlighting the idea that money is a truly evil force. The actor delivers the same lines, in the same street, with the same cast in both films, however the visual ambience differs starkly between the two films. Viewers may be convinced by one teaser, only to see the other, leading them to question their previous conclusion. This absence of any branding has also encouraged inquisitiveness amongst the nationwide audience.