Colenso BBDO / Proximity Wins Big at APAC Effies

On a night where only 12 golds in total were handed out at the APAC Effie Awards, Colenso BBDO / Proximity has picked up three golds for three different clients - BNZ ($hred), Anchor (Must Be Milk), and New Zealand Breast Cancer Foundation (Breast Cream).

Altogether Colenso BBDO / Proximity won seven Effies out of eight shortlisted finalists at the event held in Singapore overnight. The New Zealand Breast Cancer Foundation’s Breast Cream also won two silver Effies to go with their Gold and Fonterra collected a complete set of Effies, adding a silver and bronze as well.

Scott Coldham, Managing Director at Colenso, said, “The APAC Effies have only been around for three years but they’ve rapidly become an important benchmark for measuring the quality of the work that we do, and most importantly, the results that this work drives for our clients. So to have three different clients take out gold Effies and for seven of the eight shortlisted campaigns to win metal is an outstanding result. We know that great work works great, and for our work to be recognised at such an important show is a fantastic accolade for the teams behind the work.”  

Overall Colenso BBDO / Proximity were the second most awarded agency behind Lowe Lintas India and BBDO was named Network of the Year.