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Colenso BBDO Proves Books Shape the People Who Shape the World

Creative 409 Add to collection

The Auckland agency’s influential print and poster campaign rings true for the New Zealand Book Council

Colenso BBDO Proves Books Shape the People Who Shape the World

Armed with this insight, Colenso BBDO created a print and poster campaign that reminds people of the power of the written word with the goal of changing how digital natives view great pieces of literature in an online world.

Each of the three executions features the familiar library card and bares the signature of important and culturally significant individuals who’ve been influenced by that particular book.

“Our mission is to champion readers, writers, and books in New Zealand - and this campaign is going to help. We’re incredibly excited about this idea and as this is only the beginning of what we see its full potential to be,” said Catriona Ferguson, CEO of the New Zealand Book Council.

“Everyone that worked on this campaign is passionate about reading, and are thrilled to think some of that might rub off on people who aren’t” said Nick Worthington, Creative Chairman of Colenso BBDO. 



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Creative Agency

Art Director: Scott Kelly & Brent Courtney

Copywriter: Ben Polkinghorne

Creative Chairman: Nick Worthington

Planner: Neville Doyle

Categories: Media and Entertainment, Books

Colenso BBDO, Tue, 09 Jun 2015 03:44:53 GMT