The ‘Pedigree Found’ dog finder app created and developed by Colenso BBDO has won the Judges' Choice Award in the ‘Mobile Campaign’ category at the 20th Annual Webby Awards in the Advertising and Media section.
Over the last 20 years The Webby Awards have become one of the most prestigous and difficult to win awards in the digital media industry. All major digital media categories are recognised in the Webby’s including: Websites, Interactive Advertising & Media, Online Film & Video, Mobile Sites, Campaigns & Apps and all things Social Media. This year the judges’ included Reddit co-founder Alexis Ohanian and Instgram’s Eva Chen and was the largest in the 20 years of the Webbys, attracting over 13,000 entries from over 65 countries around the world.
Neville Doyle, Digital Planning Director at Colenso BBDO, said, “The Webby Awards are known as ‘the internet's highest honor’. With mobile increasingly being the most important platform for brands and consumers alike, having our work for Pedigree selected as the best mobile campaign in the world is something the entire team here is very proud of.”
Scott Coldham, Managing Director of Colenso BBDO said, “The development of our digital planning, creative and production capabilities, especially in the mobile space, has been a huge focus for the team here at College Hill so to be recognised at one of the most important awards shows provides us with confirmation that we are pushing boundaries and creating world class work. Mobile is only going to continue to grow in relevance so we’ll continue to work with our clients to leverage the massive opportunities it presents.”