Peach
Hobby home page
liahome
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Colenso BBDO Launches Tip Top Ads for Top Notch Ice Cream

Creative 210 Add to collection

Andy Morton of 8com directs latest campaign films celebrating #mytopnotchlife

Colenso BBDO Launches Tip Top Ads for Top Notch Ice Cream

Beautiful, seductive European models biting into ice cream on a red carpet outside an expensive hotel in the Riviera aren’t anywhere to be seen in Tip Top’s latest launch for Top Notch premium ice cream.

Steve Cochran, Colenso BBDO, Executive Creative Director says, “For someone living in a house full of flatmates, having the house and bathtub to yourself is a luxurious moment to be enjoyed. Even better if you’ve got the tub of Top Notch from the freezer to yourself as well. We liked the idea of reflecting these real and attainable moments rather than creating a brand that lives in world very few people actually get to enjoy.”


Minna Reinikkala, Group Marketing Director, Fonterra says, “This is our biggest launch for many years at Tip Top, we are very excited to make delicious flavours and indulgent ice creams accessible for all Kiwis with new Top Notch.  And like all Tip Top products, they are made by kiwis for kiwis, the way they like their ice cream to be; with only fresh milk and cream, natural colours and flavours and no palm oil - a distinct difference to other brands in the market.”

The launch campaign includes film and print that play to the hash tag #mytopnotchlife. It went live Sunday 4th October on TV, OnDemand, Billboards, Adshels, and social channels including Facebook and Instagram.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Andy Morton

Producer: Gene Keelan

Production Company: 8com

Offline

Editor: Levi Beamish

Creative Agency

Creative Agency: Colenso BBDO

Executive Creative Director: Steve Cochran

Genres: People

Categories: Food, Dairy

Colenso BBDO, Mon, 05 Oct 2015 11:40:15 GMT