Beth O'Brien, creative
group head at Colenso BBDO, is one of two Kiwis to make the cut for
Campaign Asia-Pacific's 40 Under 40 ranking for 2018.
O'Brien, who returned to 100 College Hill last year after a spell at Droga5 and R/GA New York, is chuffed with the news.
Dan Wright, executive creative director, Colenso BBDO: "Beth is an
extraordinary creative. She's got that magic combination of naïve
optimism and dogged determination. The thing you need to have is
impossible ideas and make them survive the crushing ordeal of getting
made. She's an endlessly generous and energetic creative leader. Plus,
she's the only person that laughs at all my jokes."
has a Masters in Fine Arts and was a practicing artist before she was
drawn to creative advertising. She began her career as an art director
at Colenso BBDO, New Zealand, where she won the country's first D&AD
Black Pencil by launching Pedigree K9FM - a radio station just for
In 2015 she headed to New York to take up associate
creative roles at RGA and Droga5, where she created the Role Models spot
for Hillary Clinton's presidential campaign, described by The New York
Times and Forbes Magazine as "a masterpiece of political advertising"
and a "Hall of Fame-level" ad.
O'Brien was welcomed back to New
Zealand in 2017 to take up a group creative head position back at
Colenso BBDO - an agency that remains dear to her heart and sparks her
creative soul. In her spare time, O'Brien co-hosts the Love This podcast
with colleague Joe Carter, and regularly speaks on the benefits of
creative diversity at festivals like Semi Permanent.
Her work has
been recognized at all major award shows including Cannes, D&AD,
The One Show, Clio, Spikes and numerous local shows.
always, Campaign Asia received a strong number of entries from all
different corners of the continent and from people performing a huge
variety of roles within advertising and marketing.
Asia's in- house judging team, which consists of members of its senior
editorial staff, collectively agreed that these 40 candidates stand out
as people championing change and progress in the region.
their profiles, it's often hard to believe how much they have achieved
by this stage in their careers, whether that amounts to winning
business, transforming companies or changing working culture in their
workplace. The factor that unites all 40 is that they are regularly
going beyond their job descriptions, treating these as a starting point
from which they can make broader change happen.
Here is a complete list of the 40 Under 40 2018:
- Bea Atienza, Dentsu Aegis Network
- Aykan Azar, Octagon
- Neha Bansal, Grey
- Jonathan Beh, Cadreon China
- Sidharth Bhasin, Johnson & Johnson
- Caleb Bush, GPJ Australia
- Kathryn Carter, Snapchat
- Fleire Castro, Third Team Media
- Apurva Chamaria, RateGain
- Calvin Chan, AdMaster
- Matthew Cheng, DDB Beijing and Guangzhou
- Andrew Collins, Mailman
- Simon Fiquet, Brand Expedia
- Amaresh Godbole, Digitas
- Disha Goenka, Twitter
- Cheryl Goh, Grab
- Lisa Guo, Xaxis China
- James Hacking, BlueCurrent
- Robert Harvey, Dentsu Aegis Network
- Mandy Hou, Publicis Media
- Gemma Hudson, WE Buchan
- Samantha Jackson, Percolate Galactic
- Vincent Kan, [m]Platform, GroupM
- Leon Liu, BBDO Shanghai
- Daniel Lochmann, Mitsubishi Heavy Industries Group
- Mitchell McBeath, Columbus, A Merkle Company
- Raymond McKay, RUNGautam Mehra, Dentsu Aegis Network
- Phang Mei Jeng, Ensemble Worldwide
- Beth O'Brien, Colenso BBDO
- Sayaka Ohno, TBWA Hakuhodo
- Dorothy Peng, R/GA
- Emily Poon, Ogilvy
- Ida Siow, J. Walter Thompson Worldwide
- Akira Suzuki, Dentsu Inc
- Anouk Van Bezu, Wunderman
- Radhe Vaswani, MullenLowe Profero
- Kasper Wandi, Consider iProspect
- Alpha Xu, ASAP+
- Mickey Zhang, [m]Platform, GroupM