Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Colenso BBDO Discovers a New Beauty Routine that Could Save Your Life

Creative 315 Add to collection

Working with the New Zealand Breast Cancer Foundation and natural beauty products brand Skinfood to launch a Breast Cream with a difference

Colenso BBDO Discovers a New Beauty Routine that Could Save Your Life

Around half of breast cancers are detected outside of mammogram screening, but 70 pr cent of women don’t check themselves regularly. Women need to change this behaviour.
 
So rather than developing just another awareness  campaign, Colenso BBDO worked with the New Zealand Breast Cancer Foundation and natural beauty products brand Skinfood to launch Breast Cream – a product that made breast checking a potentially life saving new beauty routine for thousands of women, whilst putting the message about the importance of getting to know your breasts directly in womens’ hands.

Breast Cream from Colenso BBDO on Vimeo.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: New Zealand Breast Cancer Foundation

Creative Agency

Copywriter: Hannah Habgood

Creative Chairman: Nick Worthington

Senior Art Director: Kristal Knight

Senior Copywriter: Rachael Macklin

BBDO Asia, Thu, 04 Jun 2015 05:52:39 GMT