Thu, 04 Jun 2015 05:52:39 GMT
Around half of breast cancers are detected outside of mammogram screening, but 70 pr cent of women don’t check themselves regularly. Women need to change this behaviour.
So rather than developing just another awareness campaign, Colenso BBDO worked with the New Zealand Breast Cancer Foundation and natural beauty products brand Skinfood to launch Breast Cream – a product that made breast checking a potentially life saving new beauty routine for thousands of women, whilst putting the message about the importance of getting to know your breasts directly in womens’ hands.
Advertiser: New Zealand Breast Cancer Foundation
Copywriter: Hannah Habgood
Creative Chairman: Nick Worthington
Senior Art Director: Kristal Knight
Senior Copywriter: Rachael Macklin