Around half of breast cancers are detected outside of mammogram screening, but 70 pr cent of women don’t check themselves regularly. Women need to change this behaviour.
 
So rather than developing just another awareness  campaign, Colenso BBDO worked with the New Zealand Breast Cancer Foundation and natural beauty products brand Skinfood to launch Breast Cream – a product that made breast checking a potentially life saving new beauty routine for thousands of women, whilst putting the message about the importance of getting to know your breasts directly in womens’ hands.

Breast Cream from Colenso BBDO on Vimeo.