Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Coin Toss Ends in Adventure in Fashion Film Soundtracked by DOLCE

Creative 111 Add to collection

Rebellious track 'Girl of My Dreams' features in Dorothee Schumacher x Farfetch spot directed by Camille Summers-Valli

Coin Toss Ends in Adventure in Fashion Film Soundtracked by DOLCE

Dorothee Schumacher’s new line for Farfetch shows off an elegant aesthetic with romantic shades of colour, featuring timeless feminine pieces pulled off with finesse. Graphic prints and tailored jackets are interspersed with casual wear, which provides the collection with a carefree attitude.

The video campaign, directed by Camille Summers-Valli, captures a group of friends abandoning work in favour of a spontaneous trip to the beach on a gloomy day. The protagonists make decisions based on the toss of a coin, and there is a jagged, disjointed rhythm to the editing as it chops between vignettes of their adventure.

For the soundtrack, DOLCE sourced ‘Girl of My Dreams’ by LA garage-pop band Earth Girl Helen Brown. The track, which goes through several diegetic transformations during the film, enhances the rebellious dynamic as a wild female vocal and flashes of spiky guitar reflect the contrasting moods represented on-screen.

Farfetch x Dorothee Schumacher
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Music & Sound Design, People, Fashion & Beauty

Categories: Clothing and Fashion, Day Wear

DOLCE, Wed, 13 Feb 2019 09:47:57 GMT