Coffee & TV Directs Visual Identity and Title Sequence for BBC Sport

Coffee & TV’s animation directors Ed Kevill Davies and Daisy Loader were commissioned by BBC Sport to design and create the visual identity and title sequence for the BBC coverage of The Hundred cricket fixtures. The professional franchise 100-ball cricket tournament starting in July, involves eight men's and women's teams from the UK’s biggest cities. 

Directors and motion designers, Ed and Daisy were challenged to produce something unexpected, contemporary and urban inspired to communicate the drama, intensity, skill and passion for the game and its competing teams. 

Ed Kevill Davies and Daisy Loader said: “Our response to The Hundred brief was to tap into the new audiences and culture of each team’s area and identity. We honed in on this to create a vivid sense of tribalism with a fresh and vibrant approach. We also wanted the work to command a ‘call to arms’ for existing cricket fans and new ones, to galvanise support for the teams. 

"This project was truly a dream job. We’re really thankful that we were given the creative freedom to challenge the perception of cricket and deliver something fun, striking, and current, that resonates with popular urban culture and exudes contemporary graphic design.”