Coffee & TV were commissioned by Sky Creative Agency and production company, gotgotneed to produce the VFX and grade for the Sky Sports Cricket summer brand campaign.
The creative devised by Jacques Salmon, takes the viewer into the vivid imagination of four children as they picture playing their urban cricket match at the UK’s most iconic grounds. Coffee & TV worked closely with Jacques and directors Adam Wells and Will Innes Smith to bring their vision to life through intricately modelled CG crowds and digital matte paintings, seamlessly composited in Flame.
After filming the scenes of the children playing cricket within a housing estate in South London, a secondary shoot captured panoramic stills at the legendary Kia Oval stadium and Lord's. England Test cricket captain Joe Root was also shot on green screen to appear in action within the children’s stadium fantasy.
Coffee & TV’s VFX artists camera tracked the live-action and rotoscoped the scenery and subjects to allow the cameras to pan round and reveal the fully populated stadiums imagined in the children’s minds. The CGI team crafted the crowds in Golaem to composite into the high-res stills stitched together to create the 'live-action' stadium panoramas. Every shot of the crowds required a different mood and level of enthusiasm for each child’s individual imagination; lighting, behaviour and clothing were carefully considered and developed for the viewer to envisage the child’s aspiration of being cheered and applauded by their fans.
Coffee & TV’s Head of Colour, Simona Cristea crafted the grade for the campaign. The tone was kept raw and natural for the shots of the urban match to contrast brighter, warmer tones for scenes of the child’s imagination.
Phil Hurrell, Creative Director, Coffee & TV said: “Bringing to life such a charming creative idea has been a true collaboration between our VFX and grading teams with Sky and gotgotneed. Adam and Will's interpretation is terrific and brilliantly takes Jacques vision from script to screen. We have produced many exceptional pieces for Sky's brand campaigns, and we’re always excited to generate yet more compelling imagery.”
The campaign, which aims to highlight the broadcaster’s coverage of England’s forthcoming summer of International Cricket, will be broadcast on TV and online.