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COFFEE MATE Takes on Mornings with Head-in-Hands Initiative from McCann Canada

Creative 103 Add to collection
Produced by Circle Productions, the campaign comedically presents less-than-ideal situations that could easily ruin a morning
COFFEE MATE Takes on Mornings with Head-in-Hands Initiative from McCann Canada
We all know a bad cup of coffee can ruin a good morning. But can a cup of coffee be so good that it can save a bad morning? Well, if you ask COFFEE MATE, maybe. In the latest campaign for COFFEE MATE, Nestlé Canada and McCann Canada aren’t promising that a cup of rich and creamy coffee can cure the morning blues. Just that it certainly can’t hurt.

Produced by Circle Productions, the campaign comedically presents less-than-ideal situations that could easily ruin a morning, like a family of raccoons moving into the dishwasher or a giant, mysterious sinkhole appearing overnight, and remedies them with the only viable solution – coffee. And while a regular cup clearly isn’t going to cut it, a rich and creamy cup of coffee, with COFFEE MATE, just might. 

'Mornings need COFFEE MATE' will run across Canadian broadcast, social and YouTube.

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Client

Client: Nestlé Canada

Agency

Agency: McCann Canada

Chief Creative Officer: Josh Stein

Associate Creative Directors: Bill Schaefer and Ihar Turtsou

Agency Producer: Tracy Luong

Account Management: Emily MacLaurin-King, Jill Simmonds, Claire Morand

Strategy: Aviva Frenkel and Michael Kates

Production

Production: Circle Productions

Director: James Haworth

Exec Producer: Laurence Payne and Karen Tameanko

DOP: Barry Parrell

Production Designer: Dillon McManamy

Line Producer: Erica Parks

Casting: Shasta Lutz (Jigsaw Casting)

Editorial

Editor: Jackie Roda (Married to Giants)

Asst. Editor: Matthieu Belanger

Colour: Wade Odlum (Alter Ego)

Online: Wingman

Artists: James Andrews and Sean Douglas

Music and Sound

Audio: Ian Boddy, Vanya Drakul and Lauren Davies (Pirate Toronto)

Genres: Comedy

Categories: Soft Drinks, Hot Beverages

McCann Canada, Mon, 29 Mar 2021 17:02:06 GMT