Creative in association withGear Seven
Code and Theory Launches 1-800-FLOWERS.COM Celebrations Passport App
Digital Agency
New York, USA
Apps aims to share streamline customer experience with the family of brands

1-800-FLOWERS.COM, Inc., announces the latest enhancements it has made to its Celebrations Passport program, which provides customers with free shipping and points that unlock benefits like exclusive sales, content, and gift shipping.

The loyalty program has over one million members and continues to grow, and it has been instrumental in driving purchase frequency, retention, and lifetime value of customers.

A few details on the program enhancement here:

  • The brand leveraged its customer feedback throughout the development of enhancements to ensure that Celebrations Passport is even more rewarding to customers, and that every interaction and touchpoint inspires customers to express, connect, and celebrate with the important people in their lives.
  • Members can now earn one point for every dollar they spend across all 1-800-FLOWERS.COM, Inc. brands, including Harry & David, Cheryl's Cookies, The Popcorn Factory,, Sheri's Berries,, Moose Munch, Wolferman's Bakery, Vital Choice, Stock Yards, and SImply Chocolate.
  • Throughout a 12-month period, members are given perks and benefits, broken down by special gifting tiers.
  • Additionally, the enhanced program provides members with the opportunity to earn bonus points based on purchases and other activities.

Additionally, and as part of the enhancements, Code and Theory collaborated with 1-800-FLOWERS.COM, Inc. to launch their Celebrations Passport app, their first fully integrated mobile shopping experience that allows users to manage their membership details, discover new products, and engage with helpful resources, including gifting advice. Code and Theory developed the app with the insight that the program represents a significant growth opportunity for 1-800-FLOWERS.COM, Inc., and new engagement streams for app users.

The app features a contemporary and clean design that showcases gifts through lifestyle photography and animated guides that bring products to life for shopping ease.

It also streamlines the customer experience across the 1-800 FLOWERS.COM, Inc. family of brands that sync with purchases made on the website.

Members can send delivery gifts including food, gift baskets, holiday-specific gifts, fruit baskets, baked goods, and flowers, all in the app, where they also have access to new products, features, tools, tips, gift ideas, expert interviews, and articles in a singular location.