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Coca-Cola's Super Bowl Ad Is Inspired by an Andy Warhol Quote on Unity

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Wieden+Kennedy Portland and Psyop's Kylie Matulick, Trevor Conrad and Todd Mueller launch beautifully animated 'A Coke is a Coke'

Coca-Cola's Super Bowl Ad Is Inspired by an Andy Warhol Quote on Unity
Coca-Cola's Super Bowl spot is a beautifully animated ode to an Andy Warhol quote on unity. 'A Coke is a Coke' was created by Wieden+Kennedy Portland and directed by Psyop's Kylie Matulick, Trevor Conrad and Todd Mueller.

Inspired by a 1975 quote from iconic pop artist Andy Warhol, the ad brings to life the idea that a Coke is for everyone with its closing line: “We all have different hearts and hands; heads holding various views. Don’t you see? Different is beautiful. And, together is beautiful, too.”

“Coca-Cola is a brand built on optimism, diversity and inclusion,” said Stuart Kronauge, president, sparkling business unit and senior vice president of marketing, Coca-Cola North America. “We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided. This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful’.” 

'A Coke is a Coke' is a playful ad with original animated characters like 'Beans the Chef', 'Freddy the Yeti' and 'Abigail the Bird Girl' who remind viewers that Coke is for everyone and that it is beautiful to celebrate our differences. The ad is the latest chapter in The Coca-Cola Company’s nearly 133-year history of standing for togetherness. It builds on similar messages from Big Game creative aired over the last five years – 'It’s Beautiful' and 'The Wonder of Us' – and iconic ads from the 1960s and 1970s like 'Boys on a Bench' and 'Hilltop'.


Given that Sunday’s Big Game will be played just blocks from where the very first Coca-Cola was served more than 130 years ago, The Coca-Cola Foundation is also paying tribute to its hometown with a $1 million donation to Atlanta’s National Center for Civil and Human Rights to allow free admission for more than 50,000 guests between now and the end of February. This grant will allow tens of thousands of people visiting Atlanta for the Big Game and beyond to connect the history of the American Civil Rights Movement with human rights and inclusion issues across the globe.
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Client

Advertiser: The Coca-Cola Company

Client Team: Jennifer Healan

Post Production / VFX

Flame Assist: Sam Shiflett

Sound

Sound Company: Eleven

Producer: Imani Franklin

Audio Mixer: Jeff Payne

Assistant Mixer: Andrew Smith & Jordan Meltzer

Executive Producer: Melissa Elston

Animation

Animation Company: Sun Creature

Executive Producer: Guillaume Dousse, Charlotte De La Gournerie

Art Director: Guillaume Dousse

Designer: Visual Development Artists

Animation Supervisor: Liane-Cho Han

2D Animator: Charles Badiller, Nawell Sdiri, Cyrille Chauvin, Mylène Cominotti, ChristofferElsborg Kramme, ​Jonathan Djob Nkondo, ​Pierre Rütz, Kenneth Ladekjær, Vic Chhun, ThibaudPetitpas, Thierry Torres Rubio, Mourad Seddiki, Bung Nguyen, Slaven Reese, Eve Guastella

2D Animators: Marick Queven, Antoine Tran, Andrzej Radka, Clara Baidel, Hanne Galvez, Laura BüchertSchjødt, Louise Bergholt Sørensen, Mette Ilene Holmriis, Alain Vu, Christian Kuntz

Line Producer: Charlotte Sanchez

Lead Design and Visual Development: Cyrille Chauvin

Visual Development Artists: Kajika Aki, Caroline Lefèvre, Leïla Courtillon, Marine Duchet,Pierre de Menezes, Gaspard Sumeire

2D Compositors: Anthony Lejeune, Jess Nicholls

Editor: Bo Juhl Nielsen

Creative Agency

Creative Agency: Wieden+Kennedy Portland

Creative Director: Hal Curtis

Copywriter: Becca Wadlinger

Art Director: Nate Nowinowski

Executive Producer: Hayley Goggin Avila

Strategic Planning: Nicole Brandell, Meron Medhaine

Business Affairs: Amber Lavender

Account Team: Brian Mead, Dave Hubbard, David Hughes, Courtney LeBlanc

Creative Manager: Brooke Salisbury, Amanda Claire

Studio Manager: Simone Takasaki

Studio Designer: Grey Jacobson

Broadcast Traffic Manager: Billy Mucha

Production Company

Director: Kylie Matulick, Trevor Conrad, Todd Mueller

Production Company: Psyop

Executive Producer: Amanda Miller, Shannon Alexander, Christine Schneider

Producer: Lucy Clark, Nick Read, Brian Butcher

Managing Director: Neysa Horsburgh

Head of Production: Drew Bourneuf

Associate Producer: Amy Martz, Jonathan Howard

Designer: Joe Ball, Gino Belassen, James Lee

2D Animator: Tarun Lakshminarayanan, Taik Lee

Storyboard: Max Forward

Editors: Lee Gardner, Joe Hughes, Volkert Besseling

Head of Business Development: ​Justin Booth-Clibborn

Visual Development Artists: ​Tuna Bora, Paul Cayrol, Claire Kang, Denny Khurniawan, PaulKim, Pete McDonald

2D Supervisor: Ryan Raith

2D Compositors: Sarah Blank, Raphael LaMotta, Lamson To, Anthony Medina, Tommy Wooh

Flame Artists: Adam Flynn, Kim Stevenson

Sam Shiflett: Flame Assist

Music

Music Company: Mutato Muzika

Composer: Mark Mothersbaugh, Cecil Campanaro

Producer: Natalie P. Montgomery

Offline

Edit Company: Joint

Editor: JB Jacobs, Dylan Sylwester

Music Design: Noah Woodburn, Natalie Huizenga

Genres: Animation, People, Storytelling, Dialogue

Categories: Soft Drinks, Carbonated Drinks

Psyop, Fri, 25 Jan 2019 10:38:07 GMT