7 months ago
This Christmas, under the creative concept of 'What we share is stronger', Coca-Cola will inspire people through Santa's eyes and will invite us to discover the joy and kindness in everybody, by celebrating all that we have in common and by leaving differences aside. It’s an integrated campaign that covers the complete holiday season, from its initial preparations until the new year´s arrival.
We all love Santa, but if we look at him from another angle, he's also a guy that does a lot of inappropriate things. From crossing borders undetected to breaking and entering houses uninvited. But we never see him that way because we choose to see his good side. With this Christmas campaign from creative agency SANTO, Coca-Cola seeks to inspire people to focus on what brings us together instead of what divides us.
The campaign includes the TV commercial 'Accepting Santa' produced by Blue Films, under the direction of Pucho Mentasti.
Title: Christmas 2019
CEO: Maxi Anselmo
Director of creative strategy: Sebastian Wilhelm
CCO: Maxi Itzkoff
ECD: Ariel Chiesa / Darío Porterie
General Account Director: Florencia Spinetta
Account Director: Sabrina Santos
Production Director: Leandro Sussman
Production Assistant: Juan Ignacio Contino
Production Company: Blue
Director: Pucho Mentasti
Executive producer: Gonzalo Fontana
Line Producer: Rosario Rodriguez Cappa
DOP: Nicolas Puenzo
Edit: Vanesa Ferrario
Post production imagen: MPC / Bitt
Executive producer: Camila De Biaggi
SFX/ Post Supervisor: Alvin Cruz / Marcos Ferrari / Gaston Musarra
Executive Producer: Chris Connolly / Mariana Motta / Martin Musarra
Sound design: Bamba
Excecutive Producer: Manana Fraga - Tomás Becu
Director of short videos: Dante Anselmo.
Client: Rafael Prandini, Alejandro Ferrer, Carlos Peñaherrera, Daniela Cordova, Alejandro Melcón Ordóñez, Cristina Ordóñez, Luis Pedro Estrada , Ana Isabel Carrión, Erica Tomás.
Categories: Soft Drinks, Carbonated DrinksMPC Global, 7 months ago