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Coca-Cola Uses Times Square Billboard to Encourage Social Distancing

25/03/2020
Advertising Agency
Buenos Aires, Argentina
1.1k
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Mercado McCann in Argentina is the agency behind the ad aimed at slowing the spread of coronavirus

Coca-Cola has used its iconic billboard in New York City's Times Square to help spread health advice around the coronavirus crisis.

Created in collaboration with Mercado McCann, Argentina, the message is about the importance of social distancing.

The letters that make up Coca-Cola's logo have been spread out within the ad. Underneath reads a message that says, "Staying apart is the best way to stay united."


Meanwhile in the UK, the brand has announced the suspension of all of its marketing activity. In a statement to PR Week, a Coca-Cola spokesperson said: “In light of the serious situation everyone is facing with regard to coronavirus, we don’t believe it would be appropriate, or consistent with the current challenges and uncertainty for our consumers, to continue with the planned marketing of our brands in Great Britain at this time.

“As we all adjust to these very different circumstances, we will focus our efforts on how we can make a difference to our consumers, customers and communities in the weeks and months ahead."

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