Coca-Cola Reveals World Cup Campaign from W+K and Stink
This Wednesday, Coca Cola launched their newest and biggest-ever campaign "The World's Cup" with a
Series of adverts created by Wieden + Kennedy Sao Paulo.
"Granny's Grannies" Spot
Credits
Series of adverts created by Wieden + Kennedy Sao Paulo.
The crux of the campaign, a short film called "One World, One Game" invites young people from around the world to attend the World Cup. Those invited included people from an isolated community in the Amazon, to the city of Ramallah in Palestine, and those from the town of Otsuchi in Japan
Alongside the film, Coca-Cola are releasing several short documentary-style films based on unlikely football supporters from around the world, including a congregation of Grannies, a blind soccer player (who is now part of the Brazil National Paralympics five-a-side soccer team) and an Argentine football player who has no arms
Wendy Clark, senior-VP-global, Integrated Marketing Communications and Capabilities said "The cup belongs to all of us, not some of us, and we wanted our campaign to celebrate this message of inclusivity and togetherness"
"Granny's Grannies" Spot
Credits
Agency: Wieden + Kennedy - Sao Paulo
Client: Coca-Cola
Exec. Creative Director: Guillermo Vega
Exec. Creative Director: Icaro Doria
Copywriter: Kako Mendez
Art Director: Eddy Guimaraes
Producer: Kerli Teo
Exec. Agency Producer: Ben Grylewicz
Business Affairs: Dusty Slowik
Global Exec. Creative Director: Mark Fitzloff
Global Exec. Creative Director: Colleen DeCourcy
Production Company: Stink Ltd
Director Lead: Ivan Zacharias
Director Team: Kosai Sekine
Director Team: Norman Bates
Director Team: Josh Cole
Director Team: Nacho Gayan
Executive Producer: Daniel Bergmann
Executive Producer: Mungo Maclagan
Producer: Nick Landon
Producer: Ai Yamamoto
Producer: Toni Moreno
Producer: Robert Bray
Line Producer: Swantje
