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Creative in association withGear Seven
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Coca-Cola Reveals World Cup Campaign from W+K and Stink

03/04/2014
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Wieden & Kennedy Sao Paulo invites fans from around the world to get involved
This Wednesday, Coca Cola launched their newest and biggest-ever campaign "The World's Cup" with a
Series of adverts created by Wieden + Kennedy Sao Paulo.
The crux of the campaign, a short film called "One World, One Game" invites young people from around the world to attend the World Cup. Those invited included people from an isolated community in the Amazon, to the city of Ramallah in Palestine, and those from the town of Otsuchi in Japan



Alongside the film, Coca-Cola are releasing several short documentary-style films based on unlikely football supporters from around the world, including a congregation of Grannies, a blind soccer player (who is now part of the Brazil National Paralympics five-a-side soccer team) and an Argentine football player who has no arms

Wendy Clark, senior-VP-global, Integrated Marketing Communications and Capabilities said "The cup belongs to all of us, not some of us, and we wanted our campaign to celebrate this message of inclusivity and togetherness"


"Granny's Grannies" Spot


Credits


Agency: Wieden + Kennedy - Sao Paulo

Client: Coca-Cola

Exec. Creative Director: Guillermo Vega

Exec. Creative Director: Icaro Doria

Copywriter: Kako Mendez

Art Director: Eddy Guimaraes

Producer: Kerli Teo

Exec. Agency Producer: Ben Grylewicz

Business Affairs: Dusty Slowik

Global Exec. Creative Director: Mark Fitzloff

Global Exec. Creative Director: Colleen DeCourcy

Production Company: Stink Ltd

Director Lead: Ivan Zacharias

Director Team: Kosai Sekine

Director Team: Norman Bates

Director Team: Josh Cole

Director Team: Nacho Gayan

Executive Producer: Daniel Bergmann

Executive Producer: Mungo Maclagan

Producer: Nick Landon

Producer: Ai Yamamoto

Producer: Toni Moreno

Producer: Robert Bray

Line Producer: Swantje 
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