In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation?

In the Middle East, during the month of Ramadan, one of the world’s most well known labels has removed its own label, off its cans, in an effort to promote a world without labels and prejudices.

Coca-Cola has shared the first-ever “No Labels” cans as part of a social experiment idea during Ramadan. The cans are created to make a compelling point about removing stereotyping and prejudices. 

The cans have been released in time with Coca-Cola’s global campaign, ‘Let’s take an extra second’, where the brand invites the world to take an extra second and get to know people, in order to get rid of all the stereotypes and preconceptions one might have.

In the Middle East, a region with over 200 nationalities and a larger number of labels dividing people, these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences. And that we are all basically all the same - human.

The cans were created by Dubai-based creative agency FP7/DXB, part of McCann Worldgroup.