Mexico City based Agency hello_ has developed an impactful new advertising campaign for The Coca-Cola Company.

The four humorous spots - ‘First Date’, ‘Friends’, ‘Meeting’ and ‘Students’ - are specifically designed to connect with millennials, encouraging them to consider the habit of drinking Coca-Cola at times when they might be tired, unfocused or disconnected.

The ads, created by creative directors Walter Aregger and Hernán Ibarra, were directed by Spencer Riviera at O Positive, whose style gives the spots an intelligent humour and elegant tone to allow the campaign to translate to Coca-Cola’s global markets. The Lift's Avelino Rodriguez was also executive producer on the project.

The campaign airs on tv, cinema and digital channels across México from May 30th.