Coca-Cola Mexico Is 'Right On' When Others Go 'Right Off'
The Lift and O Positive produce a series of humourous ads tackling tiredness and disconnect
Mexico City based Agency hello_ has developed an impactful new advertising campaign for The Coca-Cola Company.
The four humorous spots - ‘First Date’, ‘Friends’, ‘Meeting’ and ‘Students’ - are specifically designed to connect with millennials, encouraging them to consider the habit of drinking Coca-Cola at times when they might be tired, unfocused or disconnected.
The ads, created by creative directors Walter Aregger and Hernán Ibarra, were directed by Spencer Riviera at O Positive, whose style gives the spots an intelligent humour and elegant tone to allow the campaign to translate to Coca-Cola’s global markets. The Lift's Avelino Rodriguez was also executive producer on the project.
The campaign airs on tv, cinema and digital channels across México from May 30th.
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Advertiser: Industria Mexicana de Coca-Cola
Brand: The Coca-Cola Company
Communications Director: Guillermo Giménez y Brotons
Director: Ernesto Almada
Project Manager: Alejandro Manriquez
Production Service Company: The Big Picture Company
Local Producer: Kirsten Bowman
Production Company: OPC / The Lift
Director: Spencer Riviera (O Positive)
Executive Producer: Harland Weiss (OPC), Avelino Rodriguez (The Lift), Ralph Laucella (O Positive)
Producer: Ian Webb
DOP: Fredrik Bäckar
Creative Agency: hello_
Creatives: Walter Aregger, Hernán Ibarra, Ricardo Armentano
Agency Producer: Marcelo Genel
Music : Leo Sujatovich
Genres: Comedy, People
Categories: Soft Drinks, Carbonated DrinksThe Lift, Thu, 30 May 2019 16:15:58 GMT