Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Coca-Cola Israel's Branded Personalised Road

Creative 0 Add to collection

Gefen Team use geofence technology & location-based app to join brand to global #shareacoke campaign

Coca-Cola Israel's Branded Personalised Road

Coca Cola Israel has joined the brand's global #shareacoke campaign, in which people could purchase personalized cans and bottles with their names on it. 

 


Building on this great idea, we decided to take it even a step further: We created a personalized road that greeted our consumers as they approached it, in the same personalized way consumers found their names on Coca-Cola bottles and cans.


So how did they do it? 

 


Gefen Team transformed the country's main billboards into remote interactive billboards.Consumers were invited to enter their names (just once) via a special Coca Cola smartphone app. The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there. 


The app ranked #1 in Israel's app store as of day one, and kept that position throughout the entire campaign period, with a total of 100K downloads.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Tue, 06 Aug 2013 08:31:32 GMT