Coca-Cola Israel's Branded Personalised Road

Coca Cola Israel has joined the brand's global #shareacoke campaign, in which people could purchase personalized cans and bottles with their names on it. 

 

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Building on this great idea, we decided to take it even a step further: We created a personalized road that greeted our consumers as they approached it, in the same personalized way consumers found their names on Coca-Cola bottles and cans.

So how did they do it? 

 

Gefen Team transformed the country's main billboards into remote interactive billboards.Consumers were invited to enter their names (just once) via a special Coca Cola smartphone app. The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there. 

The app ranked #1 in Israel's app store as of day one, and kept that position throughout the entire campaign period, with a total of 100K downloads.