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Coca-Cola Highlights Rules for Affectionate Living

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Film from DAVID SP reveals the values behind families’ house rules

Coca-Cola Highlights Rules for Affectionate Living
“Use kind words only. Learn to share. If you can’t make it on your own, it is okay to ask for help.” A new Coca-Cola video highlights the affirmative values behind every household rule, showcasing day-to-day situations in a lighthearted way. 

With the slogan "every house has its rules but they take on a special taste when we´re together", this DAVID SP campaign focuses on affection in our family moments. 

"The campaign is particularly inspired by those rules every family has got. What we want to show is that, far from being dull and strict, these rules should be experienced as a way to foster family bonds," says Rafael Donato, DAVID´s creative VP. 

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Advertiser: Coca-Cola Brazil

Clients: Javier Rodriguez Merino, Francesco Cibó, Conrado Tourinho, Keila Marconi, Flavio Reghini, Augusto Veríssimo, Larisse Lucena

Post Production / VFX

Post Production: Elton Bronzeli

Colourist: Marla


Sound Company: Jamute

Sound: James Pinto, Eliezer Borges, Sabrina Geraissate

Creative Agency

Creative Agency: DAVID SP

Managing Director: Sylvia Panico

Producers: Fabiano Beraldo, Fernanda Peixoto, Julia Valente

Chairman: Fernando Musa

Creative VP: Rafael Donato

Art Directors: Fabio Natan, Christiano Vellutini

Copywriters: Lucas Silva, Fernanda Machado

Planning: Daniela Bombonato, Carolina Silva, Bruno Gomiero Social media

Account: Carolina Vieira, Stefane Rosa, Cacá Franklin, Fernanda Feldmann, Camila Coelho, Pedro Zetune, Giovana Zanfelice

Production Service

Production Service Company: Movie&art

Production Company

Production Company: Landia

Director: We are Magnolias

Executive Producers: Valentina Baisch, Carol Dantas, Sebastian Hall

Wardrobe: Isadora Bertolucci

Production Assistants: Rafa Passos

Producer: Camilla Bastos, Natalia Petrechen, Renata Tim Assistant


Edit: Leonardo Nichida, Thiago Gil e Diego Merulla

Genres: People, Storytelling

Categories: Soft Drinks, Carbonated Drinks

Ogilvy & Mather Latam, Mon, 30 Jul 2018 10:26:44 GMT