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Coca-Cola Cooks Up a Storm in the Kitchen for The Great Meal

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Anomaly along with Somesuch's Kim Gehrig showcased families from around the world cooking and coming together in their own kitchens during lockdown
Coca-Cola Cooks Up a Storm in the Kitchen for The Great Meal

Coca-Cola’s first new piece of creative since the Covid-19 breakout centres around Coke and food. 

Coke x Anomaly have launched a new global platform for Coke and Food called ‘Together Tastes Better’ - a fully integrated program comprising a new film, initiatives to support local restaurants, and a partnership with Disney, Lin Manuel and Jose Andres to bring families together to celebrate the Hamilton premiere. This is part of the first work created by Anomaly since their appointment on Coke. 

This film, titled ‘The Great Meal’ conveys the brand’s optimistic take on this shared experience, celebrating some of the silver linings of the time we have spent together over meals and around the table. Around the world, people have come to re-appreciate the things that matter most to us and we’ll take that gratitude and humility with us moving forward. 

Filmed remotely during the Covid-19 quarantine, the film showcases 13 real families, couples, housemates in households from eight different cities around the world including Orlando, Shanghai, Lisbon, Kiev, London, Mumbai, and Mexico City. The people in the film cook their own food and follow their own recipes. 

Up-and-coming actress Soleil Patterson brings to life the voiceover, reminding us how the lockdown has allowed us to realise what matters in life, to rediscover ourselves and to re- appreciate what was always there, like spending time with our people, cooking and eating together. 

The music track is ‘Sabali’ by Mali duo Amadou & Mariam, from the Grammy-nominated album ‘Welcome to Mali.’ 

This anthemic film that will run from June 29th in the US and in a myriad of countries including Germany, Spain, Morocco, France, most Asian countries, and India, among others, in the next weeks and months. 

This piece of film will launch Coke’s program, ‘Together tastes better,’ and will encompass other assets across different media. The same production approach featuring real people and real families was used to create photography and additional film pieces that will come to life across multiple channels globally. 

The ad was created by Anomaly, directed by multi award-winning Kim Gehrig through Somesuch. The cinematography was led by Moonlight James Laxton, the editing by Tom Lindsey via Trim and the music supervision by Peter Raeburn from Soundtree. 


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The COCA-COLA Company 

Group Director Social Center & Prod.IMC: Sarah Traverso 

Integrated Marketing Comms Director: Guillermo Gimenez-Brotons 

Coke IMC Director: Russ Mischner 

VP Coke Trademark: Jaideep Kibe 

Coke Brand Director: Erica Tuggle

IMC, Sr Producer: Rebecca Smith 

IMC, Sr Producer: Jennifer Kramer 

Agency

Agency: Anomaly 

Group Creative Directors: Carlos Alija, Laura Sampedro 

Creative Director: Dan Shapiro 

Associate Creative Director: Harry Neville-Towle 

Executive Producer: Jenn Pennington 

Account Director: Alyssa Tacopino 

Business Affairs Manager: Bianca Lauria 

Production

Production: SOMESUCH 

Director: Kim Gehrig 

Executive Producer: Nicky Barnes 

Head of Production: Michelle Stark 

Producer: Lee Groombridge 

Production Supervisor: Luke Thornton 

Director's Assistant: Steve Shaw 

Global DOP: James Laxton 

Global Food Stylist: Katie Giovani 

Production Partners

Kiev, Ukraine: Radioactive Film 

Lisbon, Portugal: TwentyFourSeven Productions 

London, England: Somesuch/Unit 2 Royale Studios 

Mexico City, Mexico: The Lift 

Orlando, Florida: Somesuch 

Shanghai, China: P.I.G China 

Music and Sound 

Music supervision/Sound Design: SOUNDTREE 

Managing Director/Music Supervisor: Jay James 

Founder/Composer: Peter Raeburn 

Head of Music/Composer: Luis Almau 

Composer/Music Producer: Luke Fabia 

Senior Producer: Neil Athale 

Sound Designer: Henning Knoepfel 

Sound Designer’s Assistant/Transfer: Graham Norman 

Track

Music Track: ‘Sabali’ by Amadou & Mariam 

Editing

Edit: Trim Editing / Cosmo Street Editorial 

Editor: Tom Lindsay 

Assistant Editors: Alexander Evan Morales, Dave Davies, Joshua Mannox 

Head of Production: Anne Lai 

Colour

Colour: 3 NYC 

Colourist: Tom Poole 

Producer: Alexandra Lubrano 

Finishing 

Finishing: Rock Paper Scissors- NYC 

Senior Flame Artist : Edward Reina 

Assistant Flame Artist: Austin Hazzis 

VFX Producer : Barbara Kontarovich

Genres: People, Dialogue

Categories: Soft Drinks, Carbonated Drinks

Somesuch, Thu, 02 Jul 2020 15:59:31 GMT