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Coca-Cola Changes Branding to Say ‘Yes’ to Marriage Equality

13/09/2017
Advertising Agency
Sydney, Australia
193
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Created by Ogilvy Sydney, the company has also revamped its iconic Kings Cross billboard to say “We say yes to love”
Coca-Cola has started a campaign to say ‘yes’ to marriage equality in Australia in the lead up to the postal survey. The company has re-designed its cans to say ‘love’ instead of the traditional ‘Coca-Cola’ branding.

Created by Ogilvy Sydney, the company has also revamped its iconic Kings Cross billboard to say “We say yes to love”.

The billboard is accompanied by a rainbow painted coke bottle positioned in front of a collage of ‘yes’ graphics.

At night, the Coca-Cola branding changes to emit rainbow coloured lights.

Derek Green, executive creative director of Sydney, told Mumbrella in a statement: “We believe everyone deserves love, that’s why we are very proud to have worked on and be part of this campaign with Coca-Cola and to say YES to marriage equality in Australia.”
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